Kimberly A. Whitler – författare

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1 produkter

1. 

   Positioning for Advantage

   Techniques and Strategies to Grow Brand Value

   Av Kimberly A. Whitler

   Inbunden, 2021

   269 kr

   Lägg i varukorg

   Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that …