Lala Hu – författare
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3 produkter
International Digital Marketing in China
Regional Characteristics and Global Challenges
Av Lala Hu
Inbunden, 2020
622 kr
Lägg i varukorg
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. …
International Digital Marketing in China
Regional Characteristics and Global Challenges
Av Lala Hu
E-bok, 2020
813 kr
Lägg i varukorg
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. …
International Digital Marketing in China
Regional Characteristics and Global Challenges
Av Lala Hu
Häftad, 2021
622 kr
Lägg i varukorg
This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. …
