Lalita A. Manrai – författare
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2 produkter
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Av Lalita A. Manrai, Ajay K. Manrai
Häftad, 2016
844 kr
Lägg i varukorg
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as …
Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Av Lalita A. Manrai, Ajay K. Manrai
Inbunden, 1996
3262 kr
Lägg i varukorg
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as …
