Laura Mazur – författare

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

The collected wisdom of some of the world''s most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of “thinkers” – those who have set the agenda, and of “doers” – those business people who made the green cause their mission long before it became so prominent.

The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book’s contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability.

The full list of green gurus include:

Ray Anderson, founder and chairman of Interface Inc, one of TIME Magazine’s ‘Heroes of the Environment’

James Cameron, founder of Executive Director and Vice-Chairman of Climate Change Capital (CCC)

Paul Dickinson, CEO of the Carbon Disclosure Project

John Elkington, founding partner and director of Volans, co-founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide

John Grant, author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger

Denis Hayes, President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network

Gary Hirshberg, President and Chief Executive Officer of Stonyfield Farm, the world''s largest producer of organic yogurt

Tony Juniper, former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator

Professor Sir David King, Director of the Smith School of Enterprise and the Environment at the University of Oxford

Amory B. Lovins, environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute

Professor Wangari Maathai, environmental and political activist, Nobel Peace Prize Winner

Ricardo Navarro, founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize

Dr Vandana Shiva, physicist, environmental activist and author

Jeffrey  Swartz , CEO of Timberland Worldwide

Sir Crispin Tickell, diplomat, academic, environmentalist, author

The collected wisdom of some of the world''s most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of “thinkers” – those who have set the agenda, and of “doers” – those business people who made the green cause their mission long before it became so prominent.

The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book’s contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability.

The full list of green gurus include:

Ray Anderson, founder and chairman of Interface Inc, one of TIME Magazine’s ‘Heroes of the Environment’

James Cameron, founder of Executive Director and Vice-Chairman of Climate Change Capital (CCC)

Paul Dickinson, CEO of the Carbon Disclosure Project

John Elkington, founding partner and director of Volans, co-founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide

John Grant, author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger

Denis Hayes, President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network

Gary Hirshberg, President and Chief Executive Officer of Stonyfield Farm, the world''s largest producer of organic yogurt

Tony Juniper, former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator

Professor Sir David King, Director of the Smith School of Enterprise and the Environment at the University of Oxford

Amory B. Lovins, environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute

Professor Wangari Maathai, environmental and political activist, Nobel Peace Prize Winner

Ricardo Navarro, founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize

Dr Vandana Shiva, physicist, environmental activist and author

Jeffrey  Swartz , CEO of Timberland Worldwide

Sir Crispin Tickell, diplomat, academic, environmentalist, author