Laura R. Oswald – författare
Visar alla böcker från författaren Laura R. Oswald. Handla med fri frakt och snabb leverans.
11 produkter
Marketing Semiotics
Signs, Strategies, and Brand Value
E-bok, 2012
701 kr
Lägg i varukorg
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand …
Creating Value
The Theory and Practice of Marketing Semiotics Research
E-bok, 2015
457 kr
Lägg i varukorg
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets …
Marketing Semiotics
Signs, Strategies, and Brand Value
E-bok, 2012
701 kr
Lägg i varukorg
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand …
Doing Semiotics
A Research Guide for Marketers at the Edge of Culture
E-bok, 2020
424 kr
Lägg i varukorg
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to …
Doing Semiotics
A Research Guide for Marketers at the Edge of Culture
E-bok, 2020
424 kr
Lägg i varukorg
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to …
Doing Semiotics
A Research Guide for Marketers at the Edge of Culture
Inbunden, 2020
1682 kr
Lägg i varukorg
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to …
Doing Semiotics
A Research Guide for Marketers at the Edge of Culture
Häftad, 2020
516 kr
Lägg i varukorg
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics shows readers how to …
Marketing Semiotics
Signs, Strategies, and Brand Value
Inbunden, 2012
2490 kr
Lägg i varukorg
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand …
Marketing Semiotics
Signs, Strategies, and Brand Value
Häftad, 2012
1151 kr
Lägg i varukorg
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand …
Creating Value
The Theory and Practice of Marketing Semiotics Research
Inbunden, 2015
1588 kr
Lägg i varukorg
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets …
Creating Value
The Theory and Practice of Marketing Semiotics Research
Häftad, 2015
550 kr
Lägg i varukorg
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets …
