M. Moskowitz – författare
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5 produkter
Testimonial Advertising in the American Marketplace
Emulation, Identity, Community
Av M. Moskowitz
E-bok, 2009
803 kr
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This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes …
Testimonial Advertising in the American Marketplace
Emulation, Identity, Community
Av M. Moskowitz
Inbunden, 2009
568 kr
Lägg i varukorg
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes …
Cultures of Commerce
Representation and American Business Culture, 1877-1960
Av M. Moskowitz, C. Gudis m. fl.
E-bok, 2016
803 kr
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While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging …
Testimonial Advertising in the American Marketplace
Emulation, Identity, Community
Av M. Moskowitz
Häftad, 2009
569 kr
Lägg i varukorg
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes …
Cultures of Commerce
Representation and American Business Culture, 1877-1960
Inbunden, 2006
569 kr
Lägg i varukorg
While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging …