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M. Moskowitz – författare

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5 produkter

  1. M. Moskowitz - Testimonial Advertising in the American Marketplace, E-bok. Tillgänglighet: Lägg i varukorg

    Testimonial Advertising in the American Marketplace

    Emulation, Identity, Community

    Av M. Moskowitz

    E-bok, 2009

    803 kr

    Lägg i varukorg

    This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes …

  2. M. Moskowitz - Testimonial Advertising in the American Marketplace, Inbunden. Tillgänglighet: Lägg i varukorg

    Testimonial Advertising in the American Marketplace

    Emulation, Identity, Community

    Av M. Moskowitz

    Inbunden, 2009

    568 kr

    Lägg i varukorg

    This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes …

  3. M. Moskowitz, C. Gudis, E. Brown - Cultures of Commerce, E-bok. Tillgänglighet: Lägg i varukorg

    Cultures of Commerce

    Representation and American Business Culture, 1877-1960

    Av M. Moskowitz, C. Gudis m. fl.

    E-bok, 2016

    803 kr

    Lägg i varukorg

    While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging …

  4. M. Moskowitz - Testimonial Advertising in the American Marketplace, Häftad. Tillgänglighet: Lägg i varukorg

    Testimonial Advertising in the American Marketplace

    Emulation, Identity, Community

    Av M. Moskowitz

    Häftad, 2009

    569 kr

    Lägg i varukorg

    This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes …

  5. E. Brown, C. Gudis, M. Moskowitz - Cultures of Commerce, Inbunden. Tillgänglighet: Lägg i varukorg

    Cultures of Commerce

    Representation and American Business Culture, 1877-1960

    Av E. Brown, C. Gudis m. fl.

    Inbunden, 2006

    569 kr

    Lägg i varukorg

    While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging …