Manuela – författare

The massive volume of data that some medical and biological applications generate require special processing resources that guarantee privacy and security, creating a crucial need for cluster and grid computing. Biomedical Diagnostics and Clinical Technologies: Applying High-Performance Cluster and Grid Computing disseminates knowledge regarding high performance computing for medical applications and bioinformatics. Containing a defining body of research on the subject, this critical reference source includes a valuable collection of cutting-edge research chapters for those working in the broad field of medical informatics and bioinformatics.

In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.