Maria Rodriguez-Rabadan Benito – författare
Visar alla böcker från författaren Maria Rodriguez-Rabadan Benito. Handla med fri frakt och snabb leverans.
4 produkter
Branded Content and Entertainment in Advertising
A Theoretical and Empirical Study of Creative Advertising Practices
Av Maria Rodriguez-Rabadan Benito
E-bok, 2023
785 kr
Lägg i varukorg
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation …
Branded Content and Entertainment in Advertising
A Theoretical and Empirical Study of Creative Advertising Practices
Av Maria Rodriguez-Rabadan Benito
E-bok, 2023
785 kr
Lägg i varukorg
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation …
Branded Content and Entertainment in Advertising
A Theoretical and Empirical Study of Creative Advertising Practices
Av María Rodríguez-Rabadán Benito
Inbunden, 2023
2585 kr
Lägg i varukorg
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation …
Branded Content and Entertainment in Advertising
A Theoretical and Empirical Study of Creative Advertising Practices
Av María Rodríguez-Rabadán Benito
Häftad, 2024
667 kr
Lägg i varukorg
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation …
