Mario Glowik – författare
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22 produkter
Business-to-Business
A Global Network Perspective
Av Mario Glowik, Sarah Maria Bruhs
Inbunden, 2014
2585 kr
Lägg i varukorg
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. …
Business-to-Business
A Global Network Perspective
Av Mario Glowik, Sarah Maria Bruhs
Häftad, 2015
1056 kr
Lägg i varukorg
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. …
Global Strategy in the Service Industries
Digital Dynamics, Modern Business Concepts and Cases
Av Mario Glowik
Häftad, 2027
820 kr
Kommande
Global service industries are at the centre of today’s most important strategic transformations.Digital platforms, artificial intelligence, sustainability, healthcare innovation and cross-border service ecosystems are redefining how firms create value and compete internationally. This thoroughly …
Global Strategy in the Service Industries
Digital Dynamics, Modern Business Concepts and Cases
Av Mario Glowik
Inbunden, 2027
2548 kr
Kommande
Global service industries are at the centre of today’s most important strategic transformations.Digital platforms, artificial intelligence, sustainability, healthcare innovation and cross-border service ecosystems are redefining how firms create value and compete internationally. This thoroughly …
Global Strategy in the Service Industries
Dynamics, Analysis, Growth
Av Mario Glowik
Inbunden, 2017
3154 kr
Lägg i varukorg
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, …
Global Strategy in the Service Industries
Dynamics, Analysis, Growth
Av Mario Glowik
Häftad, 2017
891 kr
Lägg i varukorg
Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, …
Global Strategy in the Service Industries
Dynamics, Analysis, Growth
Av Mario Glowik
E-bok, 2017
1052 kr
Lägg i varukorg
Global service-based firms are often ''born global,'' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, …
Global Strategy in the Service Industries
Dynamics, Analysis, Growth
Av Mario Glowik
E-bok, 2017
1052 kr
Lägg i varukorg
Global service-based firms are often ''born global,'' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, …
Business-to-Business
A Global Network Perspective
Av Sarah Maria Bruhs, Mario Glowik
E-bok, 2014
1248 kr
Lägg i varukorg
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. …
Business-to-Business
A Global Network Perspective
Av Sarah Maria Bruhs, Mario Glowik
E-bok, 2014
1221 kr
Lägg i varukorg
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. …
Healthcare
Market Dynamics, Policies and Strategies in Europe
Av Mario Glowik, Slawomir Smyczek
Inbunden, 2015
1805 kr
Lägg i varukorg
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and …
Healthcare
Market Dynamics, Policies and Strategies in Europe
Av Slawomir Smyczek, Mario Glowik
E-bok, 2015
1865 kr
Lägg i varukorg
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and …
Healthcare
Market Dynamics, Policies and Strategies in Europe
Av Slawomir Smyczek, Mario Glowik
E-bok, 2015
1825 kr
Lägg i varukorg
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and …
Market Entry Strategies
Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
Av Mario Glowik
E-bok, 2016
527 kr
Lägg i varukorg
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and …
Market Entry Strategies
Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
Av Mario Glowik
E-bok, 2016
544 kr
Lägg i varukorg
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and …
Healthcare
Market Dynamics, Policies and Strategies in Europe
Av Mario Glowik, Slawomir Smyczek
Häftad, 2017
458 kr
Lägg i varukorg
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and …
Market Entry Strategies
Internationalization Theories, Concepts and Cases
Av Mario Glowik
Häftad, 2020
550 kr
Lägg i varukorg
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to …
Market Entry Strategies
Internationalization Theories, Concepts and Cases
Av Mario Glowik
E-bok, 2020
580 kr
Lägg i varukorg
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to …
Market Entry Strategies
Internationalization Theories, Concepts and Cases
Av Mario Glowik
E-bok, 2020
568 kr
Lägg i varukorg
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to …
International Marketing Management
Strategies, Concepts and Cases in Europe
Av Mario Glowik, Slawomir Smyczek
Inbunden, 2011
588 kr
Lägg i varukorg
This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters …
Market Entry Strategies
Internationalization Theories, Network Concepts and Cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
Av Mario Glowik
E-bok, 2010
514 kr
Lägg i varukorg
Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produktlebenszyklusansatz von Vernon, Uppsala Modell und Porter’s Diamant Ansatz) wird den moderneren Netzwerkansätzen (z.B. Systemansatz, New …
International Marketing Management
Strategies, Concepts and Cases in Europe
Av Slawomir Smyczek, Mario Glowik
E-bok, 2012
573 kr
Lägg i varukorg
In recent decades, against the background of integrated global trade patterns, the complexity of international marketing and management has increased enormously. Accordingly, the momentum of business opportunities and challenges has accelerated, and a firm has to continuously evaluate its market …
