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Large volumes of data and complex problems inspire research in computing and data, text, and Web mining. However, analyzing data is not sufficient, as it has to be presented visually with analytical capabilities. Visual Analytics and Interactive Technologies: Data, Text and Web Mining Applications is a comprehensive reference on concepts, algorithms, theories, applications, software, and visualization of data mining, text mining, Web mining and computing/supercomputing. This publication provides a coherent set of related works on the state-of-the-art of the theory and applications of mining, making it a useful resource for researchers, practitioners, professionals and intellectuals in technical and non-technical fields.

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "e;pushing hand"e; operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.