Michael Bendixen – författare
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4 produkter
Strategic Marketing
Concepts and Cases
Av Michael Bendixen, Russell Abratt
E-bok, 2018
714 kr
Lägg i varukorg
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand …
Strategic Marketing
Concepts and Cases
Av Michael Bendixen, Russell Abratt
E-bok, 2018
698 kr
Lägg i varukorg
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand …
Strategic Marketing
Concepts and Cases
Av Russell Abratt, Michael Bendixen
Inbunden, 2018
2585 kr
Lägg i varukorg
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand …
Strategic Marketing
Concepts and Cases
Av Russell Abratt, Michael Bendixen
Häftad, 2018
637 kr
Lägg i varukorg
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand …
