Michael K. Coolsen – författare
Visar alla böcker från författaren Michael K. Coolsen. Handla med fri frakt och snabb leverans.
4 produkter
Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
Av Keith A. Quesenberry, Michael K. Coolsen
Inbunden, 2023
925 kr
Lägg i varukorg
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how …
Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
Av Keith A. Quesenberry, Michael K. Coolsen
Häftad, 2023
374 kr
Lägg i varukorg
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how …
Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
Av Keith A. Quesenberry, Michael K. Coolsen
Häftad, 2027
372 kr
Kommande
Learn how and why storytelling works and develop integrated advertising, PR, and strategic marketing communications campaigns that leverage your brand’s story within today’s digital-first media landscape.Now in a second edition with new case studies, updated statistics, sections on cultural …
Brand Storytelling
Integrated Marketing Communications for the Digital Media Landscape
Av Keith A. Quesenberry, Michael K. Coolsen
Inbunden, 2027
1140 kr
Kommande
Learn how and why storytelling works and develop integrated advertising, PR, and strategic marketing communications campaigns that leverage your brand’s story within today’s digital-first media landscape.Now in a second edition with new case studies, updated statistics, sections on cultural …
