P. Donzé – författare
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3 produkter
Business History of the Swatch Group
The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Av P. Donzé
Inbunden, 2014
1802 kr
Lägg i varukorg
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, …
Business History of the Swatch Group
The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Av P. Donze
E-bok, 2014
2451 kr
Lägg i varukorg
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, …
Business History of the Swatch Group
The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
Av P. Donzé
Häftad, 2014
1802 kr
Lägg i varukorg
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, …
