Pedro Mir-Bernal - Böcker

This book examines the multifaceted role of the "Made In" label in the global fashion industry through the analysis of various case studies. It explores the intersections between legal frameworks, cultural heritage, branding strategies, and regional practices, offering a comprehensive perspective on the significance and implications of "Made In" designations.Key concepts such as the legal protection of "Made In" labels, the impact of globalization on luxury brands, and the role of digital strategies in communicating product origins are thoroughly investigated. The authors, an international team of academics and experts in fashion communication and management, provide a nuanced analysis of how "Made In" labels influence consumer perceptions and brand value.Scholars, students, and professionals in the fields of fashion, marketing, and cultural heritage will find this book invaluable. It offers insights into the strategic use of "Made In" labels and their impact on global trade, consumer perception, and regional economies.