This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Collection of short playsComedyWinner! 2009 NJACT Perry Award for Outstanding Production of an Original PlaySeven of The Porch Room's best short plays collected together into an evening of comedy that proves that no matter what you plan for - accidents happen.Shorts include:Accidents Happen - Please beware of all safety procedures and take note of the emergency exits.Nine Point Eight Meters Per Second Per Second - Ba

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Collection of short playsComedyWinner! 2009 NJACT Perry Award for Outstanding Production of an Original PlaySeven of The Porch Room's best short plays collected together into an evening of comedy that proves that no matter what you plan for - accidents happen.Shorts include:Accidents Happen - Please beware of all safety procedures and take note of the emergency exits.Nine Point Eight Meters Per Second Per Second - Ba