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Network Radio Ratings, 1932-1953
A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper
E-bok, 2012
454 kr
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Network radio from 1932 to 1953 was a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive reference work provides a fascinating account of broadcasting''s most colorful era, when four nationwide networks …