Ricardo Pomeranz – författare
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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
Av Ricardo Pomeranz, Abaete de Azevedo
E-bok, 2008
394 kr
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Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces …