Robert L Hand – författare
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3 produkter
Invisible Economy of Consumer Engagement
Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement
Inbunden, 2021
458 kr
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Invisible Economy of Consumer Engagement
Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement
Häftad, 2021
322 kr
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THE INVISIBLE ECONOMY OF CONSUMER ENGAGEMENT
Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drives Consumer Engagement
E-bok, 2022
588 kr
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Trade promotion spending is the second largest line item on a major consumer products company''s financials, yet it continues to fail to generate positive ROI more than half of the time. This book provides a detailed road map for how to reverse that failure and achieve near-100% ROI with …