S M A Moin – författare
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15 produkter
Storytelling in Marketing and Brand Communications
Av S M A Moin
Inbunden, 2024
2200 kr
Lägg i varukorg
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how …
Storytelling in Marketing and Brand Communications
Av S M A Moin
Häftad, 2026
728 kr
Lägg i varukorg
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how …
Storytelling in Marketing and Brand Communications
Av S M A Moin
E-bok, 2024
808 kr
Lägg i varukorg
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how …
Storytelling in Marketing and Brand Communications
Av S M A Moin
E-bok, 2024
808 kr
Lägg i varukorg
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how …
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Av S M A Moin
E-bok, 2026
808 kr
Lägg i varukorg
Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every student as a protagonist on a journey of self-discovery, every educator as a guide and catalyst for …
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Av S M A Moin
E-bok, 2026
808 kr
Lägg i varukorg
Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every student as a protagonist on a journey of self-discovery, every educator as a guide and catalyst for …
Leadership in the Imagination Age
Navigating Unprecedented Possibilities and Moral Challenges
Av S M A Moin
E-bok, 2026
838 kr
Lägg i varukorg
This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. It argues that leadership is no longer about control or optimisation but about orientation: knowing what matters, sensing direction, and acting with moral courage when certainty …
Leadership in the Imagination Age
Navigating Unprecedented Possibilities and Moral Challenges
Av S M A Moin
E-bok, 2026
820 kr
Lägg i varukorg
This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. It argues that leadership is no longer about control or optimisation but about orientation: knowing what matters, sensing direction, and acting with moral courage when certainty …
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Av S M A Moin
Inbunden, 2026
2445 kr
Lägg i varukorg
Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every student as a protagonist on a journey of self-discovery, every educator as a guide and catalyst for …
Leadership in the Imagination Age
Navigating Unprecedented Possibilities and Moral Challenges
Av S M A Moin
Häftad, 2026
713 kr
Lägg i varukorg
This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. It argues that leadership is no longer about control or optimisation but about orientation: knowing what matters, sensing direction, and acting with moral courage when certainty …
Leadership in the Imagination Age
Navigating Unprecedented Possibilities and Moral Challenges
Av S M A Moin
Inbunden, 2026
2590 kr
Lägg i varukorg
This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. It argues that leadership is no longer about control or optimisation but about orientation: knowing what matters, sensing direction, and acting with moral courage when certainty …
Brand Storytelling in the Digital Age
Theories, Practice and Application
Av S M A Moin
Inbunden, 2020
792 kr
Lägg i varukorg
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary …
Brand Storytelling in the Digital Age
Theories, Practice and Application
Av S M A Moin
E-bok, 2020
985 kr
Lägg i varukorg
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary …
Creativity in the Imagination Age
Theories, Practice and Application
Av S M A Moin
Inbunden, 2022
512 kr
Lägg i varukorg
In the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective. Through compelling narratives, the …
Creativity in the Imagination Age
Theories, Practice and Application
Av S M A Moin
E-bok, 2022
672 kr
Lägg i varukorg
In the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective. Through compelling narratives, the …
