Sotiris T. Lalaounis – författare
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6 produkter
Strategic Brand Management and Development
Creating and Marketing Successful Brands
Inbunden, 2020
2585 kr
Lägg i varukorg
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published …
Strategic Brand Management and Development
Creating and Marketing Successful Brands
Häftad, 2020
831 kr
Lägg i varukorg
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published …
Strategic Brand Management and Development
Creating and Marketing Successful Brands
E-bok, 2020
960 kr
Lägg i varukorg
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published …
Strategic Brand Management and Development
Creating and Marketing Successful Brands
E-bok, 2020
960 kr
Lägg i varukorg
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published …
Strategic Brand Management and Development
An Interdisciplinary Approach to Marketing Successful Brands
Häftad, 2027
642 kr
Kommande
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.Readers will …
Strategic Brand Management and Development
An Interdisciplinary Approach to Marketing Successful Brands
Inbunden, 2027
2548 kr
Kommande
The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.Readers will …
