Stephen Fenichell – författare

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2 produkter

1. 

   A New Brand World

   Eight Principles for Achieving Brand Leadership in the Twenty-First Century

   Av Scott Bedbury, Stephen Fenichell

   Häftad, 2003

   316 kr

   Lägg i varukorg

2. 

   New Brand World

   Eight Principles for Achieving Brand Leadership in the Twenty-First Century

   Av Stephen Fenichell, Scott Bedbury

   E-bok, 2003

   81 kr

   Lägg i varukorg

   What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their …