T. Melewar – författare
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3 produkter
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Av T. Melewar, E. Karaosmanoglu
Inbunden, 2008
1126 kr
Lägg i varukorg
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight …
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Av E. Karaosmanoglu, T. Melewar
E-bok, 2008
1596 kr
Lägg i varukorg
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight …
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Av T. Melewar, E. Karaosmanoglu
Häftad, 2008
1129 kr
Lägg i varukorg
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight …