The Graphic Artists Guild - Böcker
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The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include:More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.Current U.S. salary information and freelance rates by discipline.Pricing guidelines for buyers and sellers.Up-to-date copyright registration information.Model contracts and forms to adapt to your specific needs.Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
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The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues in a new, updated edition with essential information on AI, NFTs, social media, and more. For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and print media landscape, the need for up-to-date information on business, ethical, technical, and legal issues is greater than ever. The content of the17th Edition has been updated and expanded to create a resource that is relevant to how graphic artists work today: New content addressing generative AI and ways to protect your work. How to develop a business plan. A new section on non-fungible tokens (NFTs) and how artists are using them to maximize their income. The addition of the following sub-disciplines: public art, mural art, and social media design & marketing. Realistic pricing guidelines to help the self-employed create a sustainable livelihood and plan for times of economic uncertainty. Current U.S. salary information and freelance rates by discipline. Up-to-date copyright registration information, including an explanation of the Copyright Claims Board and how to use it. Model contracts and forms to adapt to your specific needs. Eight new interviews with diverse and self-employed graphic artists. A QR code to access future updates that will be available on the Graphic Artists Guild website. This new robust edition also includes a dedication to industry legend Cheryl D. Miller and a foreword by industry luminary Debbie Millman, best known as the host of the podcast Design Matters, along with a wealth of contributing writers who offer tips on and insight into today s most pressing topics.