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1 produkter
Inside Marketing
Practices, Ideologies, Devices
Av Zwick, Detlev Zwick m. fl.
Häftad, 2012
976 kr
Lägg i varukorg
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the …