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Change is only 50 minutes away! Find out everything you need to know about shiatsu with this straightforward guide.Over the past few years, interest in alternative medicines has been growing, with many people discovering the benefits that ancient Chinese and Japanese treatments can have on their health. Shiatsu, a Japanese massage technique that originated in China, is one such process, and can allow you to think about your body and health in a completely different way.In just 50 minutes you will be able to:• Understand the principles of shiatsu, an ancient Japanese massage technique• Distinguish the five elements and how they influence your mood and behaviour• Identify your current energy element and use it to balance your lifestyleABOUT 50MINUTES.COM | HEALTH AND WELLBEING  The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.

Boost business performance, prepare for change and implement effective strategiesThis book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Understand the 7 aspects of this dynamic model   • Realize how these aspects are interconnected and the impact this has on your business   • Use the 7S framework to implement new projects and changes into your business ABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Analyze the activities in your business portfolio and identify the role they play in the business as a whole   • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs   • Identify the future market shares and growth to make sure you invest in the right activitiesABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Why specialisation is the key to successThis book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time. In 50 minutes you will be able to:    • Master the notions of absolute and relative advantage rapidly   • Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others.    • Understand which are the strengths underlying the interactions of free trade at work within International trade.ABOUT 50MINUTES.COM| Management & Marketing  50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. 

Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.  In 50 minutes you will be able to:   • Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’   • Use innovation to create your own market, where the opportunities for growth are endless   • Attract new customers that weren’t accessible until now ABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Turn your data into a roadmap to success! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time.   In 50 minutes you will be able to:   • Evaluate company performance and management efficiency   • Focus on all perspectives of the business at once   • Successfully apply the Balanced Scorecard to your business   ABOUT 50MINUTES | Management & Marketing50MINUTES provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Determine the strengths, weaknesses, opportunities and threats of your business   • Distinguish the factors that affect the internal functioning and external environment of your business   • Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Get the best out of your employees!This book is a practical and accessible guide to understanding and implementing Management by Objectives, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Work with employees to set clear objectives   • Motivate your employees to reach their objectives   • Boost performance and employee satisfaction in your companyABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Expand your business with the 80/20 rule!This book is a practical and accessible guide to understanding and implementing Pareto’s Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:     • Understand Pareto’s Principle and how to identify the 80/20 ratio in any area of your life or business   • Identify the most important 20% and focus on the main factors that result in the majority of your results   • Use Pareto’s Principle to manage your business more efficiently, increase revenue and get organizedABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Understand the five different levels of needs experienced by all humans   • Adapt your marketing strategies to satisfy as many of those needs as possible   • Turn your target market into loyal customers ABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Quickly master the concept of strategic behavior and interactive decisions   • Anticipate the actions of your opponents to react accordingly and maximize gains   • Find the key to cooperating in order to reach collective goalsABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Ready to take your career to the next level? Find out everything you need to know about managing stress at work with this practical guide.Stress is a natural part of life, and we have all experienced it at some point. However, if you are unable to control it, it can lead to frustration, a feeling of being overwhelmed and even burnout. Fortunately, there are a number of simple steps you can take to reduce the effects stress has on you and turn it into a constructive force that drives you to perform at your best.In 50 minutes you will be able to:•Find out what makes you stressed and eliminate the factors that trigger stress•Control how you react to stress and pressure at work•Analyse and understand your behaviour in stressful situationsABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. 

Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.In 50 minutes you will be able to:•Identify the nine functions that generate value within a business•Analyse your company’s activity to make the most of your competitive advantage•Find areas for improvement and take concrete steps to maximise performanceABOUT 50MINUTES.COM | MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Boost quality and consistency in your business!This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time.In 50 minutes you will be able to:   •  Follow the DMAIC methodology to successfully implement the Six Sigma method in your company   •  Focus on the three most important factors: customers, employees and processes   • Form a strategy that focuses on product quality improvement according to the expectations of your customersABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Launch a new product or test an existing marketing strategy   • Understand the 4 Ps of the marketing mix and use them to attract your target market   • Analyze case studies of well-known companies to see how the marketing mix operates in real lifeABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Understand the theory behind the Peter Principle and how it can affect the performance of your company   • Identify the different levels of competence among your workers and learn how to recognize signs of incompetence   • Recognize the structure of promotions in your company and avoid inefficiencyABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:   • Understand the different types of free offers given to customers and how they can be beneficial to a business   • Implement the freemium business model into your business to grow your customer base   • Offer a premium product with concrete improvements and additional services to increase your premium conversion rateABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Revolutionary thinking and the fight against capitalism This book is a practical and accessible guide to understanding the life and works of Karl Marx.In 50 minutes you will be able to:   • Recognize and understand the main ideas behind the works of Karl Marx on economic thought   • Identify the impact his contributions had on economics, perceptions of capitalism and political revolutions   • Understand the limits of his contributions and systems compared to the work of other economistsABOUT 50MINUTES.COM | Economic Culture50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.

Make smart investment decisions to build a strong portfolioThis book is a practical and accessible guide to understanding and implementing the capital asset pricing model, providing you with the essential information and saving time. In 50 minutes you will be able to:   • Understand the uses of the capital asset pricing model and how you can apply it to your own portfolio   • Analyze the components of your current portfolio and its level of efficiency to assess which assets you should retain and which you should remove   • Calculate the level of risk involved in new investments so that you make the right decisions and build the most efficient portfolio possible ABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Nobel Prize-winning economist and free market advocateThis book is a practical and accessible guide to understanding the life and works of Milton Friedman.In 50 minutes you will be able to:   • Recognize and understand the main ideas behind the works of Milton Friedman and his reasons for writing them   • Identify the impact Milton Friedman had on other economists and political figures, including Ronald Raegan and Margaret Thatcher   • Evaluate the mixed reception of his works: the numerous criticisms and the extensions of similar economistsABOUT 50MINUTES.COM | Economic Culture50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.