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Summary
Must-Win Battles: Review and Analysis of Killing, Malnight and Key's Book
AvBusinessnews Publishing
Häftad, Engelska, 2016
190 kr
Skickas inom 3-6 vardagar
Summary: The 7 Habits of Highly Effective People
AvBusinessnews Publishing
Häftad, Engelska, 2016
121 kr
Summary: The Nokia Revolution
Review and Analysis of Steinbock''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
141 kr
Läs direkt efter köp
The must-read summary of Dan Steinbock''s book: "The Nokia Revolution: The Story of an Extraordinary Company that Transformed an Industry".This complete summary of the ideas from Dan Steinbock''s book "The Nokia Revolution" tells the story of the wireless communications giant and also covers the evolution of the company’s strategy through time. From its beginning in 1865 as a small timber company in Finland to the incredible global competitor it is today, Steinbock recounts the history of the successful company. This summary is a must-read for anyone who wants to learn more about the innovation strategy behind the success story of Nokia.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "The Nokia Revolution" and discover the story behind the global technology competitor.
Summary: First, Break All the Rules
Review and Analysis of Buckingham and Coffman''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2013
129 kr
Läs direkt efter köp
The must-read summary of Marcus Buckingham and Curt Coffman''s book "First, Break All the Rules".This complete summary of the ideas from Marcus Buckingham and Curt Coffman''s book "First, Break All the Rules" shows how you can overcome the difficulties involved in productively managing employees and balancing competing interests. The authors highlight the four key elements used by the world''s best managers, which you can study and implement to produce similar results.Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledgeTo learn more, read "First, Break All the Rules" and find out how you can start managing your employees more productively and encourage top performance at work.
Summary: Blown to Bits
Review and Analysis of Evans and Wurster''s Book
AvBusinessNews Publishing
E-bok
Franska, 2014
132 kr
Läs direkt efter köp
The must-read summary of Philip Evans and Thomas Wurster''s book: "Blown to Bits: How the New Economics of Information Transforms Strategy".This complete summary of the ideas from Philip Evans and Thomas Wurster''s book "Blown to Bits" argues that within most traditional business models, there is a trade-off between richness and reach. In their book, the authors highlight that the Internet has the ability to remove this trade-off by being able to deliver a ''rich'' product to a greater ''reach'' of the general market. This summary will demonstrate that in order to achieve this, companies do not need a new set of strategic principles, but a realignment of those already existing.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Blown to Bits" and find out how you can start taking advantage of the Internet to improve your flow of information and benefit your business.
Summary: Code Name Ginger
Review and Analysis of Kemper''s Book
AvBusinessNews Publishing
E-bok
Franska, 2014
136 kr
Läs direkt efter köp
The must-read summary of Steve Kemper''s book: "Code Name Ginger: The Story Behind Segway and Dean Kamen''s Quest to Invent a New World".This complete summary of the ideas from Steve Kemper''s book "Code Name Ginger" tells the story of Dean Kamen and his success in creating his own R&D company, DEKA. In his book, the author reveals the sources of his success and his journey to get there. This summary provides an insight into how one man turned a pipe dream into a reality, using unique technology to make the world a better place and leading to a deeply moving and inspiring story.Added-value of this summary: • Save time • Understand key concepts • Expand your knowledgeTo learn more, read "Code Name Ginger" and discover one of the most heart-warming stories behind a business.
Summary: It's Not the Big That Eat the Small ... It's the Fast That Eat the Slow
Review and Analysis of Jennings and Haughton''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
128 kr
Läs direkt efter köp
The must-read summary of Jason Jennings and Laurence Haughton''s book: "It''s Not the Big That Eat the Small...It''s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business".This complete summary of the ideas from Jason Jennings and Laurence Haughton''s book "It''s Not the Big That Eat the Small...It''s the Fast That Eat the Slow" shows that the modern business world uses speed as the main way to differentiate themselves from their competitors. However, the companies that get this right do not have some magic formula, they are simply strategic and self-aware enough to see the factors ahead that can slow them down. In their book, the authors suggest four key elements of speed as a competitive tool in business and take the reader through reaching each objective. This summary is a practical guide to saving time and money in order to get yourself noticed.Added-value of this summary:• Save time• Understand key concepts• Expand your skillsTo learn more, read "It''s Not the Big that Eat the Small...It''s the Fast that Eat the Slow" and discover why speed is becoming the new competitive tool and why you need to master it or get left behind.
Summary: It's Not What You Say...It's What You Do
Review and Analysis of Haughton''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
126 kr
Läs direkt efter köp
The must-read summary of Laurence Haughton''s book: "It''s Not What You Say...It''s What You Do: How Following Through at Every Level Can Make or Break Your Company".This complete summary of the ideas from Laurence Haughton''s book "It''s Not What You Say...It''s What You Do" looks at the credibility gap between what companies say and what they do, and explains the damage that is done when they don''t follow through. In his book, the author explains how ensuring that you close the gap will lead to success. This summary provides a practical process that will guide you towards doing what you say. Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "It''s Not What You Say...It''s What You Do" reveals the key to maintaining credibility by following through with what you tell your customers.
Summary: King of Capital
Review and Analysis of Stone and Brewster''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
141 kr
Läs direkt efter köp
The must-read summary of Amey Stone and Mike Brewster''s book: "King of Capital: Sandy Weill and the Making of Citigroup".This complete summary of the ideas from Amey Stone and Mike Brewster''s book "King of Capital" investigates the career of Sandy Weill, entrepreneur and CEO of Citigroup. In their book, the authors reveal the secrets behind his success: his interest in the business itself, and the business processes. This summary provides an insight into the professional accomplishments of this individual, business strategy and how to prioritise and achieve goals.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "King of Capital" and discover the story behind the CEO of Citigroup, Sandy Weill.
Summary: Leading at the Edge of Chaos
Review and Analysis of Conner''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
125 kr
Läs direkt efter köp
The must-read summary of Daryl Conner''s book: "Leading at the Edge of Chaos: How to Create the Nimble Organization".This complete summary of the ideas from Daryl Conner''s book "Leading at the Edge of Chaos" shows that being nimble is now a key element of any sustainable competitive advantage that an organisation may attempt to secure and defend. Nimbleness is not just about flexibility or adaptation, it’s all about execution. In his book, the author has identified the characteristics of nimble organisations and explains how these companies plan and operate. This summary is a must-read for any leader who wants to ensure that their company does better than anyone else.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Leading at the Edge of Chaos" and discover the key to becoming a nimble organisation and implement changes better and faster than the competition.
Summary: Less Is More
Review and Analysis of Jennings'' Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
129 kr
Läs direkt efter köp
The must-read summary of Jason Jennings'' book: "Less Is More: How Great Companies Use Productivity as a Competitive Tool in Business".This complete summary of the ideas from Jason Jennings'' book "Less Is More" shows that productive companies know the different between tactics and strategy. These companies also know how to achieve more with less. In his book, the author reveals the secret to success of these levels of productivity, including having an open structure and good managers. This summary provides the reader with valuable advice on how to do more with less and becoming as productive as possible.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Less Is More" and discover the secrets behind the world''s most productive companies and how you can follow their example.
Summary: Lessons from the Top
Review and Analysis of Neff and Citrin''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
125 kr
Läs direkt efter köp
The must-read summary of Thomas J. Neff and James M. Citrin''s book: "Lessons from the Top: The Search for America''s Best Business Leaders".This complete summary of the ideas from Thomas J. Neff and James M. Citrin''s book "Lessons from the Top" shows that there is no one single characteristic or business practice that is common to all great leaders. Instead, the most successful leaders in business all develop and practice a highly personalised mix of character traits, philosophies and practices. In their book, the authors present two lists; a list of six business principles and and a list of the ten common traits that are most common among these leaders and explain how you can adapt them to your own leadership style. This summary is a must-read for any leader who wants to learn from the best and improve their skills.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Lessons from the Top" and discover the key to excellent leadership.
Summary: Low Risk, High Reward
Review and Analysis of Reiss'' Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
137 kr
Läs direkt efter köp
The must-read summary of Bob Reiss'' book: "Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk".This complete summary of the ideas from Bob Reiss'' book "Low Risk, High Reward" shows that, contrary to popular belief, most entrepreneurs don''t welcome risk. In fact, they use a number of techniques to ensure risk is minimised and prefer to acknowledge and handle risk, rather than ignore it. In his book, the author presents some of the ways in which everyone can lower risk, without compromising product, quality or dreams. This summary is a must-read for every entrepreneur who wants to start making low risk, high reward decisions in their company.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Low Risk, High Reward" and find out how you can minimise risks and reap the rewards.
Summary: Loyalty.Com
Review and Analysis of Newell''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
126 kr
Läs direkt efter köp
The must-read summary of Frederick Newell''s book: "Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing".This complete summary of the ideas from Frederick Newell''s book "Loyalty.Com" shows how Customer Relationship Management is the process of making it easier and easier for customers to do business with you because you understand what they need better than anyone else. In his book, the author demonstrates some proven techniques for nurturing the company-customer relationship and how to find out what customers want and act accordingly. This summary will teach you how to adopt the correct techniques to take advantage of this strategy and the benefits that it could bring to your business.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Loyalty.Com" and learn how to create great relationships in order to increase your company''s profits.
Summary: Made in Japan
Review and Analysis of Morita, Reingold and Shimomura''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
140 kr
Läs direkt efter köp
The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura''s book: "Made in Japan: Akio Morita and Sony".This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura''s book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony''s global success.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.
Summary: Make Your Own Luck
Review and Analysis of Kash''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
126 kr
Läs direkt efter köp
The must-read summary of Peter Kash''s book: "Make Your Own Luck: Success Tactics You Won''t Learn in Business School".This complete summary of the ideas from Peter Kash''s book "Make Your Own Luck" shows that lucky people are not actually lucky; they are simply better at reading the signs of opportunity. The key to long-term success is to recognize coincidences and strands of information that might seem random, but taken together are significant. In his book, the author presents four factors of "luck" creation and explains how they are achievable for everyone. This summary suggests practical ways in which you can look for clues in each area and align them together in order to make your own luck.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Make Your Own Luck" and discover the key to spotting opportunities and becoming "lucky".
Summary: Making It on Your Own
Review and Analysis of the Edwardses'' Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
129 kr
Läs direkt efter köp
The must-read summary of Sarah Edwards and Paul Edwards'' book: "Making It on Your Own: Surviving and Thriving on the Ups and Downs of Being Your Own Boss".This complete summary of the ideas from Sarah Edwards and Paul Edwards'' book "Making It on Your Own" shows that working for yourself can be profitable, enjoyable, flexible and secure. However, most people find it psychologically tricky when they first begin: they feel insecure with no boss pushing them towards targets and no steady paycheck. In their book, the authors suggest concrete ways to exploit every opportunity offered to you and to adjust your attitude in order to make the most of your new working life. This summary presents strategies for implementing organised systems to make everything easier and will give you the push you need to leave your old career.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Making It on Your Own" and discover the endless opportunities that will come from working for yourself.
Summary: Making Strategy Work
Review and Analysis of Hrebiniak''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
136 kr
Läs direkt efter köp
The must-read summary of Lawrence Hrebiniak''s book: "Making Strategy Work: Leading Effective Execution and Change".This complete summary of the ideas from Lawrence Hrebiniak''s book "Making Strategy Work" shows how the strategies that fail often do so not because the ideas are bad, but because the implementation is bad. To get an organisation to put a chosen strategy into place successfully, a unified and integrated approach to execution is required. In his book, the author explains the five key factors that leaders should get right in order to implement strategies as effectively as possible and reap the rewards. This summary explains each of these factors in turn and works as a guidebook on the best way to implement change.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Making Strategy Work" and discover the key to successfully implementing new strategies and changes.
Summary: Making the Cisco Connection
Review and Analysis of Bunnell''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
126 kr
Läs direkt efter köp
The must-read summary of David Bunnell''s book: "Making the Cisco Connection: The Story Behind the Real Internet Superpower".This complete summary of the ideas from David Bunnell''s book "Making the Cisco Connection" tells the story of Sandy Lerner and Len Bosack, founders of Cisco. In his book, the author reveals all, right from the development of a local network system at Stanford, to starting their business making routers in 1984. This summary is a must-read for anyone who wants to know more about the story and the people behind this company.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Making the Cisco Connection" and discover the story of drama, great ideas, passion and excellent strategic maneuvering that lies behind Cisco.
Summary: Management Challenges for the 21st Century
Review and Analysis of Drucker''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
129 kr
Läs direkt efter köp
The must-read summary of Peter F. Drucker''s book: "Management Challenges for the 21st Century: The Central Management Issues of Tomorrow".This complete summary of the ideas from Peter F. Drucker''s book "Management Challenges for the 21st Century" shows how, in the last few years, the world has undergone massive social, economic and demographic change. Nowadays, executives must learn to react differently – the policies, procedures and intellectual approaches of the past will not necessarily be viable. In his book, the author explains that the future of society as a whole rests squarely on the ability of managers to react successfully to the challenges they currently face. This summary details what some of these challenges are likely to be and will teach you how to plan accordingly.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Management Challenges for the 21st Century" and gain an insight into what the future holds.
Summary: Maverick
Review and Analysis of Semler''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
141 kr
Läs direkt efter köp
The must-read summary of Ricardo Semler''s book “Maverick: The Success Story Behind the World’s Most Unusual Workplace”.This complete summary of the ideas from Ricardo Semler''s book "Maverick" explores the reasons behind the amazing success of the company Semco. Founded in Brazil in 1952, its revenues had risen by 600% in 1993, despite the fact that Brazil was in recession. The various facets of Semco''s philosophy, as analysed by Semler, are explained here: business aims, management of the workforce, encouragement of initiatives... This summary explains how two apparently conflicting goals, namely making money and improving the workers'' lives, are actually entwined. Added-value of this summary: • Save time • Understand the keys of entrepreneurship• Expand your knowledge of personnel management To learn more, read "Maverick" by Ricardo Semler and discover how your company can follow the same road towards both human and economic success!
Summary: Max-e-Marketing in the Net Future
Review and Analysis of Rapp and Martin''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
126 kr
Läs direkt efter köp
The must-read summary of Stan Rapp and Chuck Martin''s book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy".This complete summary of the ideas from Stan Rapp and Chuck Martin''s book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don''t get left behind.
Summary: Mean Business
Review and Analysis of Dunlap''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
137 kr
Läs direkt efter köp
The must-read summary of Albert J. Dunlap''s book: "Mean Business: How I Save Bad Companies and Make Good Companies Great".This complete summary of the ideas from Albert J. Dunlap''s book "Mean Business" shows that the essence of business is competitiveness. Success in business is not built on a foundation of being good enough to survive. Instead, long-term success is based on dedication to and an intense focus on doing whatever is required to be great. In his book, the author explains that the key to success is consistently doing the right things. This summary offers valuable lessons on how to survive in today''s business world and what you need to do to stay on top.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Mean Business" and discover the key to becoming a successful company by doing the right things.
Summary: Metacapitalism
Review and Analysis of Means and Schneider''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
137 kr
Läs direkt efter köp
The must-read summary of Grady Means and David Schneider''s book: "Metacapitalism: The e-Business Revolution and the Design of 21st-Century Companies and Markets".This complete summary of the ideas from Grady Means and David Schneider''s book "Metacapitalism" shows that MetaCapitalism was the optimum design for the companies and markets of the twenty-first century which would be reshaped by the e-Business revolution. In their book, the authors explain how, if these companies had not changed their business models to align them with the imperatives of MetaCapitalism in time, they would most likely have been left behind permanently. This summary is a must-read for anyone who is interested in the development of business and economic conditions.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Metacapitalism" and learn more about the evolutions of the 21st century.
Summary: Michael Eisner
Review and Analysis of Eisner and Schwartz'' Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
134 kr
Läs direkt efter köp
The must-read summary of Michael Eisner and Tony Schwartz''s book: "Michael Eisner: Work in Progress".This complete summary of the ideas from Michael Eisner and Tony Schwartz''s book "Michael Eisner" tells the success story of the prominent CEO of The Walt Disney Company, Michael Eisner. Blending the personal and the professional, Eisner describes his setbacks and triumphs on the ever-changing marketplace and tells how he lived and worked at the center of American popular culture. In their book, the authors explain how the chairman of The Walt Disney Company transformed a struggling company into a multimedia giant in television, movies, theme parks, radio and theater. This summary provides readers with a valuable insight into the brilliant Disney management team and how they changed the company''s future.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Michael Eisner" and discover the man behind the management strategy and negotiation secrets of The Walt Disney Company.
Summary: Money from Thin Air
Review and Analysis of Corr''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
141 kr
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The must-read summary of O. Casey Corr''s book: "Money from Thin Air: The Story of Craig McCaw, the Visionary, who Invented the Cell Phone Industry, and His Next Billion-Dollar Idea".This complete summary of the ideas from O. Casey Corr''s book "Money from Thin Air" tells the lively story of an entrepreneur who changed the face of the cellular industry: Craig McCaw. He was one of the first who believed that the public would embrace mobile phones. The story begins in 1973, when the young McCaw bought a small cable television company in rural Washington. This summary explains how this communications tycoon expanded his empire and created one of the largest cable operations in the United States.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Money from Thin Air" and discover this fascinating insight into the mobile phone industry.
Summary: Money Hunt
Review and Analysis of Spencer and Ennico''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
138 kr
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The must-read summary of Miles Spencer and Cliff Ennico''s book: "Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business".This complete summary of the ideas from Miles Spencer and Cliff Ennico''s book "Money Hunt" shows that there has never been a better time to start your own business - as long as you go into it with your eyes open. In their book, the authors explain how starting and growing a successful business is a challenge, and things will invariably go wrong. Spencer and Ennico provide 27 rules that will help you to overcome obstacles and emulate what has worked for others. This summary will serve as your guide to creating your own company and ensuring that it survives.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Money Hunt" and discover the key to implementing the best practices of others and overcoming obstacles in your entrepreneurial journey.
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards
Review and Analysis of Abraham''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
128 kr
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The must-read summary of Jay Abraham''s book: "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth".This complete summary of the ideas from Jay Abraham''s book "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" shows how marketing is the engine that drives every business forward. Without customers, a business is going nowhere. In his book, the author demonstrates that any company with a dynamic marketing program and a good product or service can flourish and prosper. This summary reveals that the key to marketing is understanding the needs of your prospective and current customers, and how to relate those to what you offer.Added-value of this summary:• Save time• Understand key concepts• Expand your business knowledgeTo learn more, read "Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards" and discover the key to creating marketing campaigns that get real results.
Summary: My Years with General Motors
Review and Analysis of Sloan Jr.''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
141 kr
Läs direkt efter köp
The must-read summary of Alfred P. Sloan Jr.''s book "My Years with General Motors: How General Motors Was Built Into the Largest Corporation in the World".This complete summary of the ideas from Alfred P. Sloan Jr.''s book "My Years with General Motors" shares Alfred P. Sloan Jr.''s experience as a CEO of General Motors from 1923 to 1946. In his book, the author explains the policies and processes he used at General Motors to make it the number one organisation in the automobile industry. By learning about his strategies, you can start applying them to your own business and take your company to the next level.Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledgeTo learn more, read "My Years with General Motors" to learn about one of the top companies in the world and how it achieved success.
Summary: Naked Conversations
Review and Analysis of Scoble and Israel''s Book
AvBusinessNews Publishing
E-bok
Engelska, 2014
136 kr
Läs direkt efter köp
The must-read summary of Robert Scoble and Shel Israel''s book: "Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers".This complete summary of the ideas from Robert Scoble and Shel Israel''s book "Naked Conversations" shows how blogs changed from being quirky entities for exhibitionists to crossing over into the broader business community. "Blogging" is becoming an extremely effective form of two-way communication between companies and their customers. In their book, the authors explain how blogs make customers feel that they are getting inside information about what''s happening inside the corporation. This summary demonstrates how running a blog can prompt conversation between you and your customer and how you can reach out to new customers.Added-value of this summary:• Save time• Understand key concepts• Expand your knowledgeTo learn more, read "Naked Conversations" and discover how you can use blogging as a powerful communications tool between you and your customers.

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