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Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system – substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required.

Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues’ perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author’s own experience of facilitating culture change on the front line in some of the world’s leading organizations.

The world of corporate responsibility standards can seem large and confusing. With so many different standards, it is often bewildering. Sustainability standards feed into a broad spectrum of other standards and finding the appropriate standard for your organization's needs is vital.

This short book cuts through the confusion. It explains: 1. The pros and cons of using standards to improve sustainability performance 2. The variety of standards out there 3. A map showing how some of the most prominent sustainability standards relate to each other 4. A decision tree to help with choosing the type of standard that will be most helpful to you 5. For some of the most influential standards, a thumbnail description of what they are actually about 6. Some tips for putting standards into practice.

This book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies.

How can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability?

Tropical forests are quickly disappearing – at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. This book focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses.

This book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; as part of a firm’s philanthropic work; a mechanism to increase consumer loyalty; benefitting upstream local communities and ecosystem services; enhancing corporate social responsibility image and upholding corporate principles; and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects. 

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new "business tech trend to watch", and is already being tested in a diverse range of sectors.Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, "eco-gamification" is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear.This book contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started.

Owen's expert investigation outlines the latest theory, tactics and strategies, draws together emerging best practice and points to stand-out successes in the health and fitness, medical research, and financial sectors, as well as early successes in "eco-gamification".Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you're an organization concerned with enhancing environmental sustainability, and you want your efforts to make a real and lasting difference, this book is for you.

Most companies do not yet recognize what it means to adapt to future climate change, and do not yet see it as a business priority. Adapting to Climate Change tackles two key questions facing decision makers: 1) Is adaptation worth it to me? and 2) If it is worth it, can I really tackle it?

If a company has reason to worry about the potential impacts of weather on its operations and supply chains, it probably has cause to worry about climate change. However, "adapting to the weather" is not the same as incorporating climate change adaptation into corporate planning. In the former a company is managing conditions they are already experiencing. The latter involves preparing for forecasted impacts of climate change. Focusing on today’s weather and not tomorrow’s climate leaves a lot of risk on the table, especially if the climate continues to change faster than many climate models have projected.

The uncertainties associated with forecasting climate change on a timeframe and at a scale that is relevant to corporate decision making can appear daunting. It is not necessary, however, to have perfect information to advance corporate preparedness for and resilience to climate change. Companies can improve their ability to make robust decisions under conditions of uncertainty without perfect information. A Bayesian approach to reducing uncertainty over time can cost-effectively support companies in understanding and managing many potential climate risks and can avoid the need to depend on future predictions. Instead, initial effort can focus on where a company will have confidence in its analysis and the ability to influence its level of risk, namely in assessing its exposure and vulnerability to climate hazards. As the hazards themselves become more clear, risk management strategies can be quickly adapted.

The vast majority of invested assets do not consider environmental, social or governance (ESG) factors. Socially responsible investing (SRI) emerged to address these challenges, but it remains largely deployed in "negative strategies" such as sector screening, and continues to be a small investment niche, largely due to perceptions about potential underperformance.Sustainable investing is a new, more positive investment construct, described as "an investment discipline that explicitly considers future social and environmental trends in financial decision making, in order to provide the best risk-adjusted and opportunity-directed returns for investors. By anticipating these trends ahead of the market, sustainable investing seeks to identify 'predictable surprises' that can help maximize value over the long term."This concise guide by one of the sector's leading experts:

Disentangles the terminology around SRI and describes a new, positive, opportunities-oriented paradigm for sustainable investing

Showcases funds and strategies that are delivering outperformance within ecological limitsSets out the key megatrends and scenarios which investors need to consider, and

Offers a practical guide to constructing a sustainable portfolio.

This is absolutely essential reading for investors, fund managers and analysts who need to get up to speed on sustainable investing.

The really big sustainability challenges for your business can’t be solved by your business. But they can be solved by your business working in collaboration with others.

Working Collaboratively provides tools to help you understand and manage successful collaborations: identify potential collaborators, e.g. key players from other parts of the system; spot internal "ways of working" that support or get in the way of collaboration; use a range of techniques to explore win-wins with potential collaborators.

Collaboration means sharing decisions, resources, risks... and control. It means trusting others, sharing your weaknesses as well as your strengths and taking the time to find win-wins (or compromises). It requires a leap of faith, because you never know what will emerge from the chaotic early steps.

Drawing on examples of collaboration between strange bedfellows, this practical guide will help you take the first steps towards building sustainable solutions together.

Sustainability will play an increasingly key role in the innovation process within businesses. Leading companies are already integrating these agendas, and preparing their sustainability executives to take the lead.

This book demonstrates why sustainability requires innovation; explains how this opportunity can be grasped by sustainability executives; outlines the skills they will need to learn to lead on sustainable innovation; and outlines key trends in sustainable innovation and in managing innovation.

Coad and Pritchard provide an overview of mainstream innovation, and draw out common characteristics of successful programmes, such as a corporate culture whose systems promote innovation. They highlight developments such as mobile technology, social media and collaborative consumption which transform the way consumers interact with companies. Viewed alongside emerging ideas on sustainability, such as the circular economy, this points to a clear need for a new set of innovation skills.

Companies will face challenges in realizing these opportunities, in particular the development requirements for sustainability executives and broader organizational learning. This book is for companies who want to take advantage, and the sustainability executives who will be leading the way. 

We live in challenging times. New leaders are enhancing their "inner game" to maximize their organizational impact, and using the principles of sustainability to help their organizations thrive and innovate in response to 21st century challenges.

Leadership for Sustainability and Change is a concise, practical and energizing distillation of what is working for today's most successful sustainability leaders. It provides a clear set of actions you can take to generate transformation, with results yielding market advantage, eco-efficiency, product or service innovation, personal resilience and engaged communities.

Learn from the experience of successful sustainability leaders how to: build personal resilience and agility to lead change for the long-run; sustain innovation that is released in bursts of focused "energy for good"; draw attention to what is working by focusing on the power of small differences; decrease resistance and increase motivation with a change acceleration model; identify stages of individual and organizational readiness for change; use rapid prototyping to increase group engagement; tell compelling stories to encourage teams to initiate action.

Leadership for Sustainability and Change offers guidance for leaders who are shaping the future of sustainability within their organizations. The book includes a simple framework for assessing your progress, so that you can revisit the tools and processes you need most.

This short guide offers practical insights for companies or foundations who want to run their business in India in a sustainable way.In this concise, expert guide, Caroline Twigg draws on her experience of setting up the India office for the World Business Council for Sustainable Development. She starts with a brief overview of India's history, culture and relationship with the environment, presents an overview of doing business in India in general, and then covers: policy and regulations that influence sustainability actions in India; how sustainability is interpreted in India and how that may impact a company's engagement; how companies already work on sustainability and what might come in the future; a valuable list of the organizations and resources that will help you deliver on your business and sustainability goals.

If you work for an international company based outside of India, if you run a foundation with projects in India, if you have products or services with a sustainability focus and are hoping to expand your business in India, or if you are tasked with communicating your company's sustainability work in India, this book will help you engage with your partners respectfully, effectively and easily.

The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top.

No longer can companies constrain their corporate responsibility within the factory fence, as that boundary is not recognized by outside observers. This situation is exacerbated by the fact that the majority of most organizations’ environmental footprint lies in their supply chain. This means that, to address the sustainability agenda in a meaningful way, they must tackle the impacts of their suppliers. Unfortunately this is a huge challenge as visibility and influence diminishes quickly as you start to work your way down through the layers of suppliers.

This book gives a quick but comprehensive guide to the most effective techniques to help you proactively address environmental risks in the supply chain. It covers the following: the business case for a sustainable supply chain; supply chains and sustainability: the big picture; making supply chains sustainable: the fundamentals; basic techniques: the "hard yards" of green procurement; intermediate techniques: those requiring changes to operations and products/services; advanced techniques: changes to the business model and corporate philosophy.The book draws upon exclusive interviews with top sustainability practitioners along with the practical experiences of the author to provide real world examples at the cutting edge.

To deliver on your sustainability ambitions, you need an effective management system. Delivery and results, after all, are what sets leading sustainable businesses apart.

Supplementing your existing management arrangements with a management systems approach can play a crucial part in helping to implement more sustainable ways of working. It will help your colleagues understand what sustainability means and how it applies to their role. It will strengthen the link between strategy and action and provide the framework for the various elements of your sustainability strategy to happen.

In this short guide, Phil Cumming introduces you to management systems thinking and concepts and sets out clear and practical steps to help you be more formalized and systematic about how and when you do things. This book will help you deliver on your sustainability ambitions – without needing to follow a single management system standard! 

If your company has an ambitious set of sustainability goals, you’ll already know that they can’t be achieved from the safety of global headquarters. What you need is a network: a small army of people from across the business who know their department, country or brand inside out, and who can find the right way to embed sustainability.

Change, when it happens, is usually driven locally, taking into account the priorities, environment and culture of each business area. If you’ve spent a long time persuading senior management that the sustainability agenda is business-critical, it’s difficult to place the delivery of your precious goals in the hands of others. But you can’t be everywhere at once!

Networks for Sustainability gives you the tools to review and improve your sustainability network, whether you’re revitalizing a group of champions or setting up your network from scratch.