What does it mean to dream about tomorrow?This new title articulates how dreaming about tomorrow can be an act of bravery. The publication follows an exhibition of the same title, which took place at Nidi Gallery (Tokyo) in October 2022. The exhibition and publication feature recent paintings, some in oil, others using natural pigments, including some created from plants grown in the artist's allotment. Photographs from Johanna Tagada Hoffbeck's ongoing series Analog Diary and unique collaborative works with ceramic designer Olivia Fiddes (UK) and weaver Pauline Simonet (France), as well as The Gardening Drawing Club and the Seed Library set up at Nidi Gallery are also featured in this publication. This publication features a new essay by PhD holder and Oslo University-based researcher Veronika Muchitsch as a written response to the project. “Dreaming About Tomorrow radiates with a radical softness and unwavering openness that characterises Johanna Tagada Hoffbeck’s artistic and lived practice at large. ” Veronika Muchitsch “As I have suggested in this essay, dreaming is here not an entirely utopian activity, but materialises through actions of care, compassion, and community that weave an intricate fabric of time. In the face of endings, loss, and time standing still in small and big ways, this work inspires us to dare to remember, to build the present and to dream of tomorrow, as blurry as it may appear. ” - Veronika Muchitsch Further informationColour printStaple boundDesign by 75W Studio Languages: English & JapanesePrinted in England using vegetable inks Edited by T. S. Wendelstein & Johanna Tagada HoffbeckPhotographs by Kenji Kagawa and Johanna Tagada HoffbeckTexts by Veronika Muchitsch, Johanna Tagada Hoffbeck & Nidi Gallery
"The Ordinary Society for Kindness to All Animals in the Art World is a printed soft-cover version of the online Manifesto written by transdisciplinary artist Johanna Tagada Hoffbeck in 2024. This printed version includes new paintings.The Ordinary Society for Kindness to All Animals in the Art World is a pioneering declaration that urges artists, institutions, curators, critics, collectors, and audiences to reimagine their relationships with human and non-human beings who have long existed in the margins of creative culture.Gathering and forming an ever growing new collective of artists, writers, ethicists, and cultural workers, The Ordinary Society for Kindness to All Animals in the Art World seeks to elevate compassion as an active principle—not an afterthought. The Society’s newly published Manifesto outlines a vision for an art world where animals are treated not merely as materials, motifs, or metaphors, but as living individuals with intrinsic worth, setting a New Standard for Ethical Creativity.The Manifesto challenges long-standing norms within artistic production and exhibition practice. It encourages creators to critically re-examine how animals (humans and non-humans) appear—physically, symbolically, or structurally—in art spaces. The document calls for an end to exploitative practices and instead champions imaginative alternatives that celebrate life while respecting the autonomy of other species.This publication is an Invitation to the Global Art Community. It is a must-read for those interested in the more-than-human in the arts and culture.The publication was launched in November 2025 at Stroom Den Haag, an Art Centre in The Netherlands.Details:Softcover21 x 11 cmBlack and whitePrinted in Oxford20 pages + CoverLanguage: EnglishDesign by Sori NamLogo by 75W StudioISBN: 978 -1-0369-6287-6Inside paper by Lana PapierEdited by Johanna Tagada HoffbeckWith text and illustrations by Johanna Tagada HoffbeckIndividually hand-bound in the Poetic Pastel Press Studio, Oxfordshire"
