Victionary – förlag

A sketchbook is often an intimate space where an artist’s inspiration and unfiltered creativity are gathered and reworked before the final piece is unveiled. Sketched Out showcases a glimpse of sketchbook pages and journal musings of talented artists. Behind every accomplished artist is often a journal, sketchbook, or commonplace book where all their ideas and inspirations are gathered, a portable space where concepts and thoughts can be experimented and worked with before the final piece, and a tapestry of visual concepts, styles, and techniques, capturing the raw essence of inspiration taking form. Embark on an intimate exploration of the artistic process in Sketched Out: Artistic Sketchbooks and Journals Unveiled, a selection of sketchbook and journal pages that offer a privileged glimpse into the inner worlds of talented artists. Witness the evolution of ideas, fleeting thoughts, and unfiltered creativity in detailed dessins, imaginative character studies, to complex architectural designs, Sketched Out celebrates the boundless possibilities found within the untold pages of personal artistic musings.

There is something distinctly compelling about the vintage aesthetic. Brimming with charm and character, it often tells stories of a colourful past and showcases a level of craftsmanship that many creatives today still aspire to emulate. Retro designs also emanate a sense of comfort and warmth that is tinged with nostalgia. As testament to the adage that old is indeed gold, ‘New Retro’ showcases a brilliant collection of work that is anything but outdated, featuring projects that not only draw inspiration from the good old days, but also merge seamlessly with contemporary influences and culture. First published in 2016, this 2021 rerelease - with additional projects and a special cover design - coincides with Victionary’s 20th anniversary and is dedicated to the fans who have been requesting for its reprint ever since it went out of stock.

Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers alike.

Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers.

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of creative practitioners today, the PALETTE mini series was introduced at the end of 2019 as flip-friendly versions of the originals – redesigned into a more compact size with minimal layouts for instant inspiration.PALETTE mini 08 – Iridescent explores the myriad of possibilities that result from multi-coloured illusions that shift with the viewer’s vantage point through projects from all around the world. Whether its kaleidoscopic nature is utilised to create depth and dimension or to transform physical attributes and perspectives, discover how some of the best designers are experimenting with holographic hues to generate visuals and objects that intrigue.

Whatever your taste in colours may be, there is something truly special about nature’s palette. Whether it is the warm brown tones of soil and bark or the lively shades of green, red and gold as leaves cycle through the seasons, we will always be drawn to the distinct hues of our planet on an instinctive level – after all, ‘from dust we came, to dust we return’. As such, it comes as no surprise that many artists, designers and brands are inspired by these hues to bring their creative visions to life.PALETTE mini 09: Nature is a compelling compilation of projects from around the world that have been brought to life by the rich spectra of Earth. From brand identities and packaging design to one-of-a-kind art pieces and visual experiments, it features the variety of impactful ways with which familiar colours from our natural environment can be applied to leave meaningful and lasting impressions.

PALATE PALETTE was inspired by a simple question that floated around the Victionary studio one day: ‘What do the best artists/illustrators around the world love to eat?’ Brimming with colourful and characterful artwork, the book features a variety of mouthwatering illustrations as well as charming personal anecdotes hand-drawn by the artists/illustrators themselves – making it a feast for the senses that will fill fans of visual appeal (and food) with delight. Besides savouring the scrumptious drawings, wannabe-gourmands who draw inspiration from the pages will be able to try out some of the recipes included!

Since it was first released, the original PALETTE series has been an instrumental source of colour-themed references for designers around the world. 8 editions later, in keeping with the demands of today’s creative practitioners, PALETTE mini books were introduced at the end of 2019 as flip-friendly versions of their originals – redesigned into a compact size with minimal layouts for instant inspiration.Manifesting a distinct simplicity, monochromatic hues can make a statement in the midst of all the surrounding visual noise. By consciously capitalising on a sole colour or a tonal palette, the designers in PALETTE mini 07 – Monotone have created variety out of singularity without rigour or restraint, as seen through the thoughtful formulations, materials, and techniques that bring their branding, packaging, and interior projects to life.

There is something morbidly fascinating about the dark and grotesque. Although it is human nature to tiptoe around the uncomfortable (or avoid it altogether), some artists are inspired by the unsettling to create intriguing works of art that push the boundaries of normality and provoke viewers into exploring their fears and taboos. There are also others who use them as springboards of the imagination to express their innermost feelings and question the often-grim realities of existence.In conjunction with Victionary’s 20th anniversary, the new edition of ‘DARK INSPIRATION’ combines most of the projects from the first two best-selling titles of the same name along with new work into one meaty celebration of the macabre. Featuring chilling depictions of childhood reveries, folklore, mysteries, and death in a variety of styles and interpretations, each project serves unconventionally as a celebration of life in all its gruesome glory.With contributions from: Aitch, Akino Kondoh, Aleksandra Waliszewska, Alessandro Sicioldr Bianchi, Alex Garant, Alice Lin, Amandine Urruty, Audrey Kawasaki, Bene Rohlmann, Dadu Shin, Dan Hillier, Daniel Martin Diaz, Danny Van Ryswyk, David Ho, dromsjel, Eero Lampinen, Eika, Elisa Ancori, Erik Mark Sandberg, Evelyn Bencicova, Fabian Mérelle, Fiona Roberts, Francesco Brunotti, Francois Robert, Fuco Ueda, Gabriel Isak, Giacomo Carmagnola, Guim Tió Zarraluki, Hannes Hummel, Heiko Müller, James Jean, Januz Miralles, Jeff Mcmillan, Jesse Auersalo, Jim Johnson Tsang, Jon Beinart, Jules Julien, Justin Nelson, Kate Macdowell, Katy Horan, Kayan Kwok, Kim Simonsson, Kotaro Chiba, Lala Gallardo, Lola Dupre, Lostfish, Mariana Magdaleno, merve morkoç (Lakormis), Mia Mäkilo, Michael Reedy, Miranda Meeks, Nadja Jovanovic, Nicoletta Ceccoli, Oleg Dou, Olivia Knapp, Paola Rojas H & David Perez, Paul Hollingworth, Raffaello De Vito, Raul Oprea aka Saddo, Richard Colman, Ryan Oliver, Sergio Mora / Agency Rush, Tara McPherson, Till Rabus, Tim Lee, Yido, Yoshitoshi Kanemaki, Yuka Yamaguchi, Yury Ustsinau, and Zhou Fan

Creativity and luxury collide with teeming energy in Italy's economic and industrial capital. CITIx60: Milan explores the Italian design capital through the eyes of 60 stars from the city's creative scene. Together, they take you on a journey through the best in architecture, art spaces, shopping, cuisine and entertainment. This guide will lead you on an authentic tour of Milan that gets to the heart of what locals love most about their city.

A vibrant companion to Victionary's recent Palette No. 1: Black & White, PALETTE NO. 2: MULTICOLOUR looks at the most engaging use of colour in design, packaging, fashion and architecture today. Shunning the use of singular colour, the harmonious use of multiple hues are displayed and discussed, presenting a veritable rainbow of striking images that catch people's eyes from near and afar. Colours are increasingly being used as a powerful communication tool, and their striking presence conveys a variety of meanings which MULTICOLOUR displays in full.

Mini Sans In Use is a compact continuation of Sans In Use, expanding on the type selections introduced in the original volume with a stronger focus on application. Designed in a smaller, more portable format, it presents a broader range of examples that demonstrate how sans serif typefaces perform across real-world design contexts.Shifting away from technical breakdowns and font specifications, the book adopts an image-led, continuously flowing structure that encourages intuitive browsing. Featuring work across branding, editorial layouts, posters, and digital applications, Mini Sans In Use highlights how sans serif typography adapts across formats, scales, and uses.Designed to complement the Type In Use series, Mini Sans In Use offers a focused and accessible extension that deepens understanding through expanded visual reference.

To mark its 25th anniversary, Victionary brings together 100 designers, illustrators, and studios it has featured or collaborated with over the years to answer 25 questions about creativity, work, life, and everything in between in 25 • 25.From candid insights on handling difficult clients, conquering creative blocks, and surviving burnout to personal reflections, quirky observations, and the little things that inspire them every day, the book captures the diverse voices that have shaped Victionary’s vibrant library over the past quarter century.Serving as both an irreverent guidebook for emerging and established creatives and a meaningful keepsake for long-time collaborators and friends, it is a celebration of perspective, process, and personality – distilled into a playfully-curated time capsule for Victionary fans, old and new.

Bursting with intensity and visual impact. Palette Playbook Vol. 03: Electric explores colour combinations that refuse to blend in with the background. From vivid neons and highly saturated hues to striking contrasts that command attention, this volume celebrates colour as a tool for disruption, experimentation, and self-expression. Curated for designers, illustrators, branding specialists, and creative professionals, Electric showcases an extensive collection of palettes that challenge convention and push creative boundaries Whether used to create a striking brand identity, an attention-grabbing campaign, or inject projects with contemporary energy, these combinations demonstrate how colour can be used to command attention and make lasting impressions. As the fourth instalment in the Palette Playbook series, this volume offers a dynamic collection of references for creatives seeking to inject their work with confidence, originality, and undeniable visual energy.

From the feathered serpent Quetzalcoatl coiled through Mesoamerican temple carvings to the humble frog immortalised in centuries of Japanese woodblock prints, reptiles and amphibians have slithered, hopped, and basked their way through the history of art and myth. Prized for their otherworldly forms, jewel-toned skins, and symbolic associations with transformation and rebirth, they continue to capture the imagination of artists today.Herpetological Inspiration slithers into a vivid world of scales, spots, and stripes through the lens of contemporary artists and illustrators drawn to these cold-blooded and often misunderstood creatures. From the artful camouflage of a chameleon to the vibrant markings of a poison dart frog, this collection celebrates reptiles and amphibians not as creatures to fear, but as endlessly fascinating subjects for artistic exploration.Whether you're a herpetology enthusiast or simply drawn to the unexpected beauty of the scaled and the slippery, Herpetological Inspiration invites readers to look closer at a corner of the natural world too often overlooked.

Mini Serif In Use is a compact continuation of Serif In Use, building upon the type selections established in the original volume while placing greater emphasis on application. Presented in a smaller format, it brings together an expanded set of examples that illustrate how serif typefaces function across a wide range of design contexts.Shifting away from technical breakdowns and font specifications, the book adopts an image-led, continuously flowing structure that encourages intuitive browsing. Featuring work across branding, editorial layouts, posters, and digital applications, Mini Serif In Use highlights how sans serif typography adapts across formats, scales, and uses.Designed to complement the Type In Use series, Mini Serif In Use offers a focused and accessible extension that deepens understanding through expanded visual reference.

New New Type showcases experimental type projects from around the world that explore what type can become. This visually striking collection highlights daring approaches to contemporary type design, alongside concise insights into the ideas and processes behind the work.Typography today is no longer just about arranging letters on a page; moving beyond grids and traditional structures, designers are pushing boundaries with a healthy dose of rebellion and reinvention.New New Type showcases experimental type projects from around the world that explore what type can become. From unconventional glyph systems and unexpected textures to deconstructed compositions and digitally-driven explorations, this visually striking collection highlights daring approaches to contemporary type design, alongside concise insights into the ideas and processes behind the work.Ultimately, New New Type also spotlights the creatives who treat letterforms not just as tools for communication, but as powerful mediums for expression. Whether rooted in technology, craft, or conceptual play, the featured projects reflect the evolving possibilities of type design – and the bold minds redefining its future.

Life unfolds in moments both extraordinary and ordinary. A fleeting glance between strangers, a quiet train ride home, the melancholy of a rainy afternoon… these seemingly small experiences often become the stories that stay with us the longest. All the World's a Comic celebrates contemporary artists who transform everyday observations into compelling visual narratives. Through sequential illustrations, comic strips, graphic diaries, and poetic slices of life, the featured works capture the humour, tenderness, absurdity, and beauty found in daily existence. Organised around themes, moods, and moments that resonate across cultures, this collection explores how artists use panels, pacing, and visual storytelling to document the world around them. From quiet reflections and simple pleasures to dreams, longing, and chance encounters, each story offers a unique perspective on what it means to be human. Featuring creators from around the globe, [All the World's a Comic] serves as both a source of inspiration and a celebration of comics as a medium for observation, reflection, and connection — proving that every life, no matter how ordinary it may seem, contains stories worth telling.

Trees have long stood as symbols of life, memory, and continuity, appearing across myth, literature, and visual culture. From ancient woodblock prints to contemporary illustration, their forms have offered endless inspiration through branching structures, organic rhythms, and quiet monumentality.Arboreal Inspiration gathers a diverse selection of illustration work inspired by trees and forested landscapes, showcasing how artists around the world interpret their presence through varying techniques and narratives. From delicate line drawings to richly textured imagery, the collection reflects both the physical beauty and symbolic depth of arboreal forms.

Soft, atmospheric, and evocative, Palette Playbook Vol. 04: Dreamy explores colour combinations that blur the line between reality and imagination. Featuring delicate gradients, hazy pastels, muted tones, and luminous hues, this volume captures the visual language of wonder, nostalgia, tranquillity, and reverie. From ethereal branding and editorial design to immersive digital experiences and poetic illustrations, Dreamy demonstrates how colour can shape mood and create emotional resonance. The curated palettes encourage creatives to embrace subtlety, softness, and nuance while discovering new ways to build captivating visual worlds. As part of the Palette Playbook series, Dreamy offers an inspiring collection of colour references for designers and artists seeking to create work that feels thoughtful, atmospheric, and emotionally engaging.

PALETTE — viction:ary’s best-selling colour-themed series — has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration. By manipulating the sense of absence and presence, transparency is a powerful attribute that can lure viewers into exploring what lies beneath and beyond a surface. Featuring additional projects that play with opacity, transparency, and everything in between in clever ways, PALETTE mini 06: Transparent is a compelling collection of work from around the world that showcases how transparency is being reinterpreted and rejuvenated in design.

Inspired by classic kung fu flicks from the 1980s and 1990s, Hong Kong cult illustrator Rex Koo pays tribute to the heroes from his childhood in I KNOW KUNG FU– an artbook that celebrates the much-loved shows and stars that have made Chinese martial arts into the global pop-culture phenomenon that it is today. Drawing from four popular kung fu movies – “Once Upon a Time in China III”, “Shaolin Soccer”, “Kung Fu Hustle”, and “The Grandmaster” – Koo brings to life the legendary tales and titbits behind fan-favourite fighting techniques such as the “Golden Shield Iron Vest”, “Magic Power of Toad”, and “Tai Chi Fist” in his distinct, nuanced style. Readers can expect over 250 pages of compelling and characterful illustrations depicting featured moves and film stills, before learning more about the actors and producers that have made a mark on local and international kung fu cinema via a special section dedicated to these masters. This book is available in a vivid red or bright yellow; books are shipped to customers at random.

The minimalism movement has become a mainstay in popular culture over the recent years, due in no small part to the mounting pressures of modern life and the need to cut clutter as a consequence. In graphic design, its principles are often applied by way of reducing the colour palette used, whether it be for visual identities, publications, or exhibitions. Amid the sea of chaos in saturated spaces, simplicity can make for a truly striking statement.In conjunction with Victionary’s 20th anniversary, the 2021 rerelease of ‘Less is More’ features additional projects and a special cover that draws from the original look of its best-selling predecessor. It features creative solutions and visual experiments from around the world that play with thoughtful colour combinations, material applications, printing effects, and graphic details to prove that the best designs often speak more with less.

PRINTABLE is a stunning showcase of familiar and innovative methods that elevate printed matter for branding and beyond. In an increasingly digital world, the art of printing has become more precious than ever. Although screens continue to take over society and sustainable practices have improved the preservation of natural resources, many designers still thrive on delivering tactile experiences, experimenting with new techniques or being inventive with conventional materials to bring their ideas to life in meaningful and visually impactful ways. Featuring printing experts, printmakers, and creative projects from around the world, PRINTABLE celebrates craftsmanship and serves to inspire those looking to add more character and dimension to their work.

Although the field of graphic design continues to evolve with the introduction of new technology, print will always matter when it comes to connecting with audiences in a visceral and sensorial way. Whether they go for more traditional techniques like letterpress printing or try out innovative methods that materialise their concepts in 3D, designers today have a variety of means to realise their creative visions and apply their chosen materials meaningfully. First published in 2015, the 2021 rerelease of ‘Print Matters’––with additional projects and a special cover design to mark Victionary’s 20th anniversary in the publishing industry––is a timely one that examines the cutting edge of printmaking in a world driven by digital screens. From visual identities to packaging and book design, it features a plethora of work from around the world that highlights the important role print plays in making a lasting impact.

For some time in the distant past, hand-lettering used to be a highly-regarded skill to master and was ubiquitous via publications and public signages. Although society relies heavily on keyboards and screens for communication today, a growing number of creative practitioners have been busy reviving the seemingly-lost art in recent years, in a bid to return the sincerity and warmth of the human touch to our predominantly digital lives. Brimming with character, hand-lettering serves as the bridge between old-school calligraphy and modern typography to bring nuance back into an age of uniformity.Rereleased in conjunction with Victionary’s 20th anniversary, the 2021 boxset edition of ‘Handstyle Lettering’ comes with a beginner-friendly calligraphy pen-and-nib set crafted by renowned British companies Manuscript and D. Leonardt & Co. which––coupled with new projects, interviews, and an expanded step-by-step guide––serves to help aspiring creatives kickstart their hand-lettering journey.

PALETTE — viction:ary’s best-selling colour-themed series — has been one of the most sought-after references for designers around the world. In keeping up with the needs of digital-savvy creative practitioners today, the PALETTE mini series was launched at the end of 2019. Each mini edition is a redesigned version of its original with flip-friendly postcard-sized pages for convenience and includes new work for fresh inspiration. No two human beings are 100% alike, which is why skin tones make one of the most distinct and diverse palettes on our planet. While they may seem subtle and soft when presented without context, nude colours can be striking when it comes to making a statement in art or design. PALETTE mini 00: NUDE features a variety of projects that utilise skin tones in exciting and engaging ways by recognising the artists, designers and brands who boldly embrace the beauty of going bare. No matter what platforms or mediums they are applied upon, it celebrates diversity in all its naked glory.

There is something distinctly visceral about graphite art, where every stroke of the artist or illustrator seems to convey emotion in its purest form. At a time when almost everything can be digitally done up to perfection, the smudges and smears by graphite can be refreshing to the eye and unapologetically human – touching viewers to the core. As a creative tool, it can also be the simplest and most affordable medium with which to express oneself and find joy.GRAPHITE is a stunning collection of pencil artwork by creatives around the world who have skilfully mastered the art of drawing by hand to make their mark. Featuring various subject matters and styles, it makes for a beautiful addition to the bookshelf and invites you to step away from your screen every now and then to, perhaps, pick up a pencil yourself and appreciate the simple things in life.

The age of the internet and media have brought about a growing interest in Asian culture and its various languages across the region. Han characters in particular, which are applied in Chinese, Japanese and Korean contexts respectively as three branches of the same written system, are becoming more than text-based communication devices. Due to the structure of the characters themselves, they are being utilised as flexible design elements that bring abstract visual concepts to life in breaking the barriers between the East and the West.As a follow-up to the original release in 2015, Hanzi•Kanji•Hanja 2 focuses more on the former (i.e. Hanzi) through over 100 projects that give the ancient type form a fresh and modern facelift. Like its predecessor, the book comprises logotypes and their applications to offer readers a closer insight into the art of the strokes; as well as a showcase of brand identities, posters, packaging, advertisements and the like – expanded further with case studies and interviews to serve as an inspiring reference point for designers of all cultures.