Ed Grace – illustratör

A powerful,practical guide to turning disadvantage into competitive advantage. You’re the darkhorse. The unknown quantity. The arrow destined to find your opponent’sAchilles’ heel. Today’s business leaders are routinely challenged to achievemore for less, which is, of course, against the odds. Captured in TheUnderdog Advantage are the traits, strategies and tactics that have, timeand again, revealed underdogs to be simply winners who were misjudged. TheUnderdog Advantage is not about overcoming the odds. It’s about changingthem.Drawing on themindset that enables underdogs to challenge established leaders, TheUnderdog Advantage offers actionable strategies to sharpen marketing,inspire human ingenuity and achieve greater impact without relying on thebiggest budgets. Essentialreading for marketers, business owners, start-ups, agencies and establishedbrands looking to challenge the status quo, unlock fresh thinking andoutperform the competition.