You and Your Audience

This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

 

Bring coherence, flow, and crystal-clear purpose to every presentation you deliver!

 

Few human activities are done as often as presentations, and as poorly. One recent estimate states that 30 million presentations using Microsoft PowerPoint slides are made every day. How many of them were truly memorable, effective, and persuasive? Probably only a handful. The vast majority fall prey to these Five Cardinal Sins…