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• Syllabus matching grid Unit 1 Understanding business activity 1.1.1: The purpose and nature of business activity 1.1.2: The importance of specialisation 1.2 Classification of businesses 1.2.1: Business activity in terms of primary, secondary and tertiary sectors 1.2.2: The private sector and the public sector in a mixed economy 1.3 Enterprise, business growth and size 1.3.1: Enterprise and entrepreneurs 1.3.2: Contents and benefits of a business plan and how business plans assist entrepreneurs 1.3.3: Why and how governments support start-ups 1.3.4: Business growth and measurement of size 1.3.5: Why some (new or established) businesses fail 1.4 Types of business organisation 1.4.1: Sole traders and partnerships 1.4.2: Other types of business organisation 1.4.3: Objectives, growth and business organisation 1.4.4: Limited and unlimited liability 1.4.5: Business organisations in the public sector 1.5 Business objectives and stakeholder objectives 1.5.1: Business objectives 1.5.2: Stakeholders and their different objectives 1.5.3: Objectives of private and and public sector enterprises Practice questions Unit 2 People in business 2.1 Motivating employees 2.1.1: Motivation 2.1.2: Why people work - the concept of human needs 2.1.3: Key motivational theories - Taylor and Herzberg 2.1.4: Methods of motivation - financial rewards 2.1.5: Methods of motivation - non-financial rewards 2.2 Organisation and management 2.2.1: Organisational charts 2.2.2: Roles and responsibilities 2.2.3: The role of management 2.2.4: Styles of leadership 2.2.5: Trade unions 2.3 Recruitment, selection and training 2.3.1: The recruitment and selection process 2.3.2: Recruiting and selecting in practice 2.3.3: Recommending who to employ? 2.3.4: Training and methods of training 2.3.5: Reducing the size of the workforce 2.3.6: Legal controls over employment issues 2.4 Internal and external communication 2.4.1: Communication 2.4.2: Internal communication 2.4.3: External communication Practice questions Unit 3 Marketing 3.1 Marketing, competition and the customer 3.1.1: The role of marketing 3.1.2: Market changes 3.1.3: Market segmentation 3.1.4: Mass markets and niche markets 3.2 Market research 3.2.1: Primary and secondary market research 3.2.2: Quantitative and qualitative research 3.2.3: Presentation and use of results 3.3 The marketing mix 3.3.1: The four P's 3.3.2: The product 3.3.3: The price 3.3.4: Place - distribution channels 3.3.5: Promotion 3.3.6: Technology and the marketing mix 3.4 Marketing strategy 3.4.1: Elements of a marketing strategy 3.4.2: Legal controls related to marketing 3.4.3: Opportunities and threats of entering overseas markets Practice questions Unit 4 Operations management 4.1 Production of goods and services 4.1.1: The meaning of production 4.1.2: Lean production 4.1.3: The main methods of production 4.1.4: How technology has changed production methods 4.2 Costs, scale of production and breakeven analysis 4.2.1: Identify and classify costs 4.2.2: Economies and diseconomies of scale 4.2.3: Break-even analysis 4.2.4: Break-even and margin of safety 4.3 Achieving quality production 4.3.1: What quality means 4.4 Location decisions 4.4.1: Factors influencing location and relocation Practice questions Unit 5 Financial information and decisions 5.1 Business finance: needs and sources 5.1.1: The need for business finance 5.1.2: Major sources of finance 5.1.3: Sources of internal and external finance 5.1.4: How to choose finance 5.2 Cash flow forecasting and working capital 5.2.1: Cash-flow and cash-flow forecasting 5.2.2: Working capital 5.3 Income statements 5.3.1: What profit is and why it is important 5.3.2: How profit is made 5.3.3: Income statements 5.4 Statement of financial position 5.4.1: The main elements of a statement of financial position 5.4.2: Further analysis of the statement of financial position 5.5 Analysis of accounts (financial statements) 5.5.1: Profitability analysis 5.5.2: Liquidity 5.5.3: Why and how accounts are used Practice questions Unit 6 External influences on business activity 6.1 Economic issues 6.1.1: Business cycle 6.1.2: Government control of the economy and business 6.1.3: Reasons for government intervention in the economy 6.1.4: Taxes and interest rates 6.2 Environmental and ethical issues 6.2.1: Environmental concerns and issues that affect business 6.2.2: External costs and benefits 6.2.3: Legal controls and environmental issues 6.2.3: Ethical issues 6.3 Business and the international economy 6.3.1: The importance of globalisation 6.3.2: Importance and growth of multinational companies 6.3.3: The impact of exchange rate changes Practice questions Glossary of key terms Index