"Thought-provoking and far-sighted, this book provides a detailed analysis of the legal issues involved in on-line business and how a new generation of electronic agents can help. If you're grappling with these issues today-or if you just want to see what's coming tomorrow-this book is an excellent place to start." Thomas W. Malone, MIT Sloan School of Management "Brian Subirana has written an excellent book addressing a topic which is becoming increasingly important in business today. As software, businesses and people become increasingly intertwined on-line, the legal ramifications of this emerging world will become a key area in the design of on-line systems and in public policy. The emergence and rapid adoption of RFID is making this topic even more pertinent, perhaps even urgent. This book is a visionary window into the future." Prof. Sanjay Sarma, MIT, Member of the Board of Governors of EPCglobal

• Contracts.- Intellectual Property Rights.- Consumer Protection.- Privacy.- Conclusions.

"Thought-provoking and far-sighted, this book provides a detailed analysis of the legal issues involved in on-line business and how a new generation of electronic agents can help. If you're grappling with these issues today-or if you just want to see what's coming tomorrow-this book is an excellent place to start." Thomas W. Malone, MIT Sloan School of Management "Brian Subirana has written an excellent book addressing a topic which is becoming increasingly important in business today. As software, businesses and people become increasingly intertwined on-line, the legal ramifications of this emerging world will become a key area in the design of on-line systems and in public policy. The emergence and rapid adoption of RFID is making this topic even more pertinent, perhaps even urgent. This book is a visionary window into the future." Prof. Sanjay Sarma, MIT, Member of the Board of Governors of EPCglobal

• Contracts.- Intellectual Property Rights.- Consumer Protection.- Privacy.- Conclusions.

"Thought-provoking and far-sighted, this book provides a detailed analysis of the legal issues involved in on-line business and how a new generation of electronic agents can help. If you're grappling with these issues today-or if you just want to see what's coming tomorrow-this book is an excellent place to start." Thomas W. Malone, MIT Sloan School of Management "Brian Subirana has written an excellent book addressing a topic which is becoming increasingly important in business today. As software, businesses and people become increasingly intertwined on-line, the legal ramifications of this emerging world will become a key area in the design of on-line systems and in public policy. The emergence and rapid adoption of RFID is making this topic even more pertinent, perhaps even urgent. This book is a visionary window into the future." Prof. Sanjay Sarma, MIT, Member of the Board of Governors of EPCglobal

• Contracts.- Intellectual Property Rights.- Consumer Protection.- Privacy.- Conclusions.