Crisis Communications Text and Student Workbook, Academic Package

Name: Crisis Communications Text and Student Workbook, Academic Package
Brand: Taylor & Francis Ltd
Price: 1512 SEK
Availability: OutOfStock

AvKathleen Fearn-Banks

Taylor & Francis Ltd

2012

1 512 kr

Tillfälligt slut

Beskrivning

This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. Together, these volumes are a valuable resource for students in crisis communications, crisis management, and public relations case studies courses.

Produktinformation

Märke:Taylor & Francis Ltd
Utgivningsdatum:2012-08-07
Höjd:152 x 229 x undefined mm
Vikt:894 g
Språk:Engelska
Antal sidor:400
Förlag:Taylor & Francis Ltd
EAN:9780415891974

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Mer om författaren

Kathleen Fearn-Banks (A.B.D. Ed.D. in Instructional Technology, USC; M.S, Journalism, UCLA) is associate professor in the School of Communications at the University of Washington. Her research is primarily in crisis communications. Prior to her academic career, she spent 25 years as a feature writer at the Los Angeles Times and a news-writer, producer, and reporter for a Los Angeles network affiliated television station. She also headed nationwide publicity campaigns for NBC Television Network series, specials, and movies. She was vice-president of development and public relations for the Neighbors of Watts, an entertainment industry non-profit which raised funds for daycare centers in underprivileged areas of Los Angeles.