Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.

• About the authorsForewordPrefacePublisher's acknowledgementsPart 1 The context of public relations Public relations origins: definitions and historyPublic relations and the mediaDigital and social mediaPublic relations and democracyCommunity and society: corporate social responsibility (CSR)Intercultural and multicultural context of public relationsRole of the public relations practitionerPart 2 Public relations theories and concepts Public relations theories: an overviewStrategic public relations planning and managementPublic relations programme research and evaluationCorporate image, reputation and identityPublic relations, propaganda and the psychology of persuasionPublic relations' professionalism and ethicsPart 3 Public relations specialisms Media relationsInternal communicationManaging community involvement programmesIssues managementCrisis public relations managementPublic relations and the consumerBusiness-to-business public relationsPublic affairsPublic relations in the world of financeIntegrated marketing communicationsSponsorshipPart 4 Sectoral considerations Non-government organisations and pressure groupsCorporate communicationCelebrity public relationsStrategic communication and social marketing in healthcare organisationsWhat next? Future issues for public relationsGlossaryIndex

Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.

• About the authorsForewordPrefacePublisher's acknowledgementsPart 1 The context of public relations Public relations origins: definitions and historyPublic relations and the mediaDigital and social mediaPublic relations and democracyCommunity and society: corporate social responsibility (CSR)Intercultural and multicultural context of public relationsRole of the public relations practitionerPart 2 Public relations theories and concepts Public relations theories: an overviewStrategic public relations planning and managementPublic relations programme research and evaluationCorporate image, reputation and identityPublic relations, propaganda and the psychology of persuasionPublic relations' professionalism and ethicsPart 3 Public relations specialisms Media relationsInternal communicationManaging community involvement programmesIssues managementCrisis public relations managementPublic relations and the consumerBusiness-to-business public relationsPublic affairsPublic relations in the world of financeIntegrated marketing communicationsSponsorshipPart 4 Sectoral considerations Non-government organisations and pressure groupsCorporate communicationCelebrity public relationsStrategic communication and social marketing in healthcare organisationsWhat next? Future issues for public relationsGlossaryIndex

Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.

• About the authorsForewordPrefacePublisher's acknowledgementsPart 1 The context of public relations Public relations origins: definitions and historyPublic relations and the mediaDigital and social mediaPublic relations and democracyCommunity and society: corporate social responsibility (CSR)Intercultural and multicultural context of public relationsRole of the public relations practitionerPart 2 Public relations theories and concepts Public relations theories: an overviewStrategic public relations planning and managementPublic relations programme research and evaluationCorporate image, reputation and identityPublic relations, propaganda and the psychology of persuasionPublic relations' professionalism and ethicsPart 3 Public relations specialisms Media relationsInternal communicationManaging community involvement programmesIssues managementCrisis public relations managementPublic relations and the consumerBusiness-to-business public relationsPublic affairsPublic relations in the world of financeIntegrated marketing communicationsSponsorshipPart 4 Sectoral considerations Non-government organisations and pressure groupsCorporate communicationCelebrity public relationsStrategic communication and social marketing in healthcare organisationsWhat next? Future issues for public relationsGlossaryIndex