Exploring Public Relations and Management Communication

Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.

• About the authorsForewordPrefacePublisher’s acknowledgements  Part 1 The context of public relations1. Public relations origins: definitions and history2. Public relations and the media3. Digital and social media4. Public relations and democracy5. Community and society: corporate social responsibility (CSR)6. Intercultural and multicultural context of public relations7. Role of the public relations practitioner  Part 2 Public relations theories and concepts8. Public relations theories: an overview9. Strategic public relations planning and management10. Public relations programme research and evaluation11. Corporate image, reputation and identity12. Public relations, propaganda and the psychology of persuasion13. Public relations’ professionalism and ethics  Part 3 Public relations specialisms14. Media relations15. Internal communication16. Managing community involvement programmes17. Issues management18. Crisis public relations management19. Public relations and the consumer20. Business-to-business public relations21. Public affairs22. Public relations in the world of finance23. Integrated marketing communications24. Sponsorship  Part 4 Sectoral considerations25. Non-government organisations and pressure groups26. Corporate communication27. Celebrity public relations28. Strategic communication and social marketing in healthcare organisations29. What next? Future issues for public relations  GlossaryIndex