Exploring Public Relations and Management Communication

AvRalph Tench,Stephen Waddington

Häftad, Engelska, 2020

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Beskrivning

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.

"A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University

"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University

Pearson, the world's learning company.

Produktinformation

Utgivningsdatum:2020-12-14
Mått:196 x 265 x 25 mm
Vikt:1 240 g
Format:Häftad
Språk:Engelska
Antal sidor:672
Upplaga:5
Förlag:Pearson Education
ISBN:9781292321745

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.

Innehållsförteckning

About the authorsForewordPrefacePublisher’s acknowledgements Part 1 The context of public relations1. Public relations origins: definitions and history2. Public relations and the media3. Digital and social media4. Public relations and democracy5. Community and society: corporate social responsibility (CSR)6. Intercultural and multicultural context of public relations7. Role of the public relations practitioner Part 2 Public relations theories and concepts8. Public relations theories: an overview9. Strategic public relations planning and management10. Public relations programme research and evaluation11. Corporate image, reputation and identity12. Public relations, propaganda and the psychology of persuasion13. Public relations’ professionalism and ethics Part 3 Public relations specialisms14. Media relations15. Internal communication16. Managing community involvement programmes17. Issues management18. Crisis public relations management19. Public relations and the consumer20. Business-to-business public relations21. Public affairs22. Public relations in the world of finance23. Integrated marketing communications24. Sponsorship Part 4 Sectoral considerations25. Non-government organisations and pressure groups26. Corporate communication27. Celebrity public relations28. Strategic communication and social marketing in healthcare organisations29. What next? Future issues for public relations GlossaryIndex