Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.

"AI for Public Relations is a timely and thoughtful guide for leaders navigating one of the most profound shifts our industry has faced. It cuts through the hype to focus on what really matters: judgement, governance and the human dimension of AI adoption. Practical, balanced and honest about the risks as well as the rewards, this is essential reading for anyone serious about the future of public relations."

• Chapter - 01: AI In Public Relations - key challenges and opportunities [Ben Verinder and Stephen Waddington];Chapter - 02: Understanding the AI technology and tools landscape for public relations [Andrew Bruce Smith];Chapter - 03: The impact of AI on the future of public relations practice [Stephen Waddington];Chapter - 04: Using AI in content creation [Gay Flashman];Chapter - 05: Generative engine optimization (GEO): AI visibility, reputation and the machine layer [Stephen Waddington];Chapter - 06: AI in planning and measurement [Richard Bagnall and Paul Hender];Chapter - 07: AI and public relations management [Farzana Baduel, Stephen Waddington, Ben Verinder];Chapter - 08: Building AI-ready teams [Antony Mayfield];Chapter - 09: AI adoption in an agency environment [Jeff Beringer and Jonny Bentwood];Chapter - 10: AI adoption within in-house teams [Serena Mitchell];Chapter - 11: Developing, implementing and measuring your AI policy [Amy Mollett];Chapter - 12: Managing the technical and operational risks of AI use [Ben Verinder];Chapter - 13: Managing the behavioural and systemic risks of AI use [Ben Verinder];Chapter - 14: How to manage AI vendor relationships [Will Julian-Vicary];Chapter - 15: The contribution of public relations to shaping AI’s role [Anne Gregory and Swati Virmani];Chapter - 16: The future of public relations in the age of AI [Ben Verinder and Stephen Waddington]

Ben Verinder is founder and managing director of Chalkstream, a reputation research and management agency. He is a founder member of the CIPR AI in PR panel and the creator of the first AI and Reputation Leadership course.Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School. Based in London, UK, he was previously the President of the CIPR and Managing Director at Metia Group. Stephen is a Chartered PR Practitioner, an Honorary Fellow of the CIPR and a Fellow of the PRCA.

"AI for Public Relations is a timely and thoughtful guide for leaders navigating one of the most profound shifts our industry has faced. It cuts through the hype to focus on what really matters: judgement, governance and the human dimension of AI adoption. Practical, balanced and honest about the risks as well as the rewards, this is essential reading for anyone serious about the future of public relations."

• Chapter - 01: AI In Public Relations - key challenges and opportunities [Ben Verinder and Stephen Waddington];Chapter - 02: Understanding the AI technology and tools landscape for public relations [Andrew Bruce Smith];Chapter - 03: The impact of AI on the future of public relations practice [Stephen Waddington];Chapter - 04: Using AI in content creation [Gay Flashman];Chapter - 05: Generative engine optimization (GEO): AI visibility, reputation and the machine layer [Stephen Waddington];Chapter - 06: AI in planning and measurement [Richard Bagnall and Paul Hender];Chapter - 07: AI and public relations management [Farzana Baduel, Stephen Waddington, Ben Verinder];Chapter - 08: Building AI-ready teams [Antony Mayfield];Chapter - 09: AI adoption in an agency environment [Jeff Beringer and Jonny Bentwood];Chapter - 10: AI adoption within in-house teams [Serena Mitchell];Chapter - 11: Developing, implementing and measuring your AI policy [Amy Mollett];Chapter - 12: Managing the technical and operational risks of AI use [Ben Verinder];Chapter - 13: Managing the behavioural and systemic risks of AI use [Ben Verinder];Chapter - 14: How to manage AI vendor relationships [Will Julian-Vicary];Chapter - 15: The contribution of public relations to shaping AI’s role [Anne Gregory and Swati Virmani];Chapter - 16: The future of public relations in the age of AI [Ben Verinder and Stephen Waddington]