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Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.Not only is this for individuals who want to better their craft and build their confidence, but it''s also for multinational companies where communication is vital. Whether you''re fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace.Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L''Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce.Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe''s framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures.In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found. For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as:- how to design an IP strategy- how to capture and secure IP - how to capitalise on new technologies- how to combine different types of IP- whether to adopt a national, European or global focus- how to engage in partnerships and competitions- how to source ideas from the research base- how to retain exclusivity within open innovation- which model to adopt in reaching the market- how to negotiate IP within contracts- how put a value on IP- how to raise funds with IP- how to resolve disputes