Miri Rodriguez – författare

FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories.Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

An inspiring exploration of the women who have shaped and led Microsoft and the lessons we can learn from themIn The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs and lows, joys and sorrows, and opportunities and challenges of the women who have set out to make a difference in tech.The authors share personal stories and insights that offer a window into real-world tech leadership and that help demonstrate how to overcome obstacles that stand in the way of female tech success. They encourage readers to craft their own compelling narratives, unbound by the limitations that may have prevented women from previous generations from achieving their full potential.The Women of Microsoft also includes: Examples and case studies of impactful women currently serving as exemplars for future generationsCelebrations of women's roles in innovation and the integral part that women tech professionals have played in shaping technologyConcrete, proven advice for navigating the challenges awaiting contemporary women tech leadersAn empowering guide filled with actionable advice and emphasizing the global impact of Microsoft's women,The Women of Microsoft is perfect for tech enthusiasts and professionals, professional women, corporate leaders and managers, students of technology and business, and those interested in fulfilling their personal and professional potentials.

An inspiring exploration of the women who have shaped and led Microsoft and the lessons we can learn from them In The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs and lows, joys and sorrows, and opportunities and challenges of the women who have set out to make a difference in tech. The authors share personal stories and insights that offer a window into real-world tech leadership and that help demonstrate how to overcome obstacles that stand in the way of female tech success. They encourage readers to craft their own compelling narratives, unbound by the limitations that may have prevented women from previous generations from achieving their full potential. The Women of Microsoft also includes: Examples and case studies of impactful women currently serving as exemplars for future generations Celebrations of women's roles in innovation and the integral part that women tech professionals have played in shaping technology Concrete, proven advice for navigating the challenges awaiting contemporary women tech leaders An empowering guide filled with actionable advice and emphasizing the global impact of Microsoft's women,The Women of Microsoft is perfect for tech enthusiasts and professionals, professional women, corporate leaders and managers, students of technology and business, and those interested in fulfilling their personal and professional potentials.

An inspiring exploration of the women who have shaped and led Microsoft and the lessons we can learn from them In The Women of Microsoft: Empowering Stories from the Minds that Coded the World, a team of renowned digital storytellers recounts many of the fascinating journeys taken by the women who have shaped, guided, and led Microsoft over the last five decades. The book pays homage to the highs and lows, joys and sorrows, and opportunities and challenges of the women who have set out to make a difference in tech. The authors share personal stories and insights that offer a window into real-world tech leadership and that help demonstrate how to overcome obstacles that stand in the way of female tech success. They encourage readers to craft their own compelling narratives, unbound by the limitations that may have prevented women from previous generations from achieving their full potential. The Women of Microsoft also includes: Examples and case studies of impactful women currently serving as exemplars for future generations Celebrations of women's roles in innovation and the integral part that women tech professionals have played in shaping technology Concrete, proven advice for navigating the challenges awaiting contemporary women tech leaders An empowering guide filled with actionable advice and emphasizing the global impact of Microsoft's women,The Women of Microsoft is perfect for tech enthusiasts and professionals, professional women, corporate leaders and managers, students of technology and business, and those interested in fulfilling their personal and professional potentials.