Digital Communications at Work

Designing Channels for Employee Engagement and Experience

AvSharon O'Dea,Jonathan Phillips

Häftad, Engelska, 2026

449 kr

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Beskrivning

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications managers, HR business partners and mid-level leaders who want to optimize how employees connect, collaborate and access essential information. Written by two leading digital communications experts, it combines proven principles, actionable frameworks and real-world examples help you deliver measurable results and strengthen your professional credibility.Drawing on examples including from universities, global banks, professional institutes and international charities, this book will enable you to:- Develop a tailored channel strategy aligned to business goals and culture - Build and present a compelling business case to secure leadership buy-in - Apply frameworks to select, integrate and optimize digital tools effectively - Implement content plans that sustain engagement and talent retention - Measure, analyze and refine for continuous improvement and ROIWith step-by-step guidance and actionable tools, Digital Communications at Work equips you to navigate the planning, politics, finance and IT challenges and create a seamless digital employee experience that supports organizational performance.Themes include: Internal communications strategy, hybrid workplace engagement, content planning, channel optimization, employee experience, communications ROI

Produktinformation

Utgivningsdatum:2026-07-03
Mått:156 x 234 x 15 mm
Vikt:666 g
Format:Häftad
Språk:Engelska
Antal sidor:320
Förlag:Kogan Page Ltd
ISBN:9781398626072

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Mer om författaren

Sharon O'Dea is co-founder of Lithos Partners. With over 15 years' experience, she has advised some of the world's best-known organizations including banks, global corporates, world-class universities and leading charities. She is a member of the Institute of Internal Communications, the International Association of Business Communicators and the Chartered Institute of Public Relations.Jonathan Phillips is co-founder of Lithos Partners. With more than 20 years' experience he is a regular speaker and writer on digital workplace and communications, adviser to the UK, government and former senior leader in digital communications in the Coca-Cola system.

Recensioner i media

"Digital Communications at Work is an evidence-led and practical guide that gives internal communicators the frameworks and confidence to design effective digital channels. At a time when hybrid working continues to test organizational productivity, effective digital communication has never been more important to productivity and performance. O'Dea and Phillips provide a route map that is highly readable, practical and grounded in their own extensive expertise."

Innehållsförteckning

Chapter - 00: Introduction;Section - ONE: Discover;Chapter - 01: Discovery - identifying your communication needs and barriers;Chapter - 02: Platforms – Choosing the digital communications architecture that’s right for your organization;Chapter - 03: Building the business case - understanding the costs, benefits and value of digital channels and programmes for communications;Section - TWO: Develop;Chapter - 04: Publishing - the role of the intranet in digital communications;Chapter - 05: Distribution – ensuring messages reach the right people, at the right time;Chapter - 06: Processes - digital workplace governance for effective long-term management;Chapter - 07: People - Building capability for digital communications;Section - THREE: Deliver;Chapter - 08: Content - best practices for development and publishing;Chapter - 09: Communities - The benefits and challenges of enterprise social tools;Chapter - 10: Launching Channels - how to successfully launch new platforms or features;Chapter - 11: Measurement and management;Section - FOUR: Future;Chapter - 12: What’s next for internal communications?