Strategic Management: Concepts and Cases (Arab World Editions) with MymanagementLab Access Code Card

Name: Strategic Management: Concepts and Cases (Arab World Editions) with MymanagementLab Access Code Card
Brand: Pearson Education
Price: 1016 SEK
Availability: InStock

AvFred David,Abbas Ali

Pearson Education

2011

1 016 kr

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Beskrivning

This edition of David's Strategic Management has been specially adapted for students of the Arab world looking to gain a regional perspective on David's model of strategic management. Every chapter of this edition has been tailored to integrate Arab business examples and Arab cultural insights, alongside case studies from international companies. With brand new data and analysis gathered from throughout the Arab region, this text book is essential reading for any student seeking to better understand the unique features of management in the Arab world.

Produktinformation

Märke:Pearson Education
Utgivningsdatum:2011-11-04
Höjd:212 x 276 x 24 mm
Vikt:1 360 g
Språk:Engelska
Upplaga:1
Förlag:Pearson Education
EAN:9781408289631

Utforska kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap
Ledarskapsböcker inom Ekonomi och Ledarskap

Innehållsförteckning

Brief contentsCase Information Matrix xviCase Description Matrix xviiForeword xixPreface xxAcknowledgments xxiii Part 1Overview of Strategic Management 1Chapter 1 The Nature of Strategic Management 2COHESION CASE: SABIC 32 Part 2Strategy Formulation 51Chapter 2 The Business Vision and Mission 52Chapter 3 The External Assessment 76Chapter 4 The Internal Assessment 114Chapter 5 Competing in the Global Marketplace 140Chapter 6 Strategies in Action 168Chapter 7 Strategy Analysis and Choice 212 Part 3Strategy Implementation 251Chapter 8 Implementing Strategies: Management andOperations Issues 252Chapter 9 Implementing Strategies: Marketing,Finance/Accounting, R&D, andMIS Issues 290Chapter 10 Leadership and Culture 324 Part 4Strategy Evaluation 347Chapter 11 Strategy Review, Evaluation,and Control 348 Part 5Strategic-ManagementCase Analysis 375Chapter 12 How to Prepare and Presenta Case Analysis 376English-Arabic Glossary 388Index 396