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    1. Medicin
    2. Klinisk medicin och internmedicin
    3. Dermatologi

    Business of Dermatology

    AvJeffrey S. Dover,Kavita Mariwalla

    Thieme Publishing Group

    2020

    1 354 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    The ultimate guide to managing the multifaceted business aspects of a dermatology practiceAlthough board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. The Business of Dermatology, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a "40-way chat" with dermatologists whose practices are flourishing.With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone-from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.Key Features Written by top dermatologists from the perspective of "if we knew then what we know now…"Organized in a format and style conducive to easy reading, with practical tips to implement immediatelyCovers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much moreTop ten lists in each chapter highlighting the key take-home pointsThe Business of Dermatology is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.This book includes complimentary access to a digital copy on https://medone.thieme.com.

    Produktinformation

    • Märke:Thieme Publishing Group
    • Utgivningsdatum:2020-05-06
    • Höjd:170 x 240 x 24 mm
    • Vikt:890 g
    • Språk:Engelska
    • Antal sidor:384
    • Förlag:Thieme Publishing Group
    • EAN:9783132427792

    Utforska kategorier

    • Dermatologi inom Medicin

    Innehållsförteckning

    • Section I Bricks and Mortar1 To Rent or to Buy: That is the Question2 Location3 How Much Space Do I Need?4 Creating a Business Plan5 Room Layout6 Office Flow7 Creating a Practice Ambience8 Photography and Space Requirements for Everyday and Clinical Trials9 Corporate Structure: Limited Liability and Taxation10 Academic versus Private Practice11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice12 Choosing and Implementing an Electronic Medical Record System13 Private Equity and Venture Capital-Backed Practice ModelsSection II Human Resources14 Essential Components of an Employee Manual15 Vision and Mission Statement16 Employees versus Independent Contractors17 Salaried versus Hourly Wage: Which is Better and for What Positions?18 The Practice Administrator19 A Primer on Employment Law for Dermatology Practices20 Essential Policies21 Questions to Ask When Bringing on a Physician22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case StudySection III Patient Relations23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System25 Is There a Better Way to Answer Calls?26 Critical Components of Consents and Documentation27 Patient Portals and Communication in the Age of EMR28 Teledermatology Ground Rules29 Risk ManagementSection IV The Daily Grind30 The Ideal Schedule31 Delegating: Physician Extenders and Integration into a Practice32 Managing Expectations of Staff33 Pricing Cosmetic Procedures34 Integrating Cosmeceuticals into Daily Practice35 Building a Budget/Calculating Overhead36 Evaluating Pharmacies and Patient Coupons37 Deciding What Services to Provide38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering EverythingSection V The Nitty-Gritty40 Essential Instruments41 Essential Stock to Start a Practice42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs43 What Devices Does Your Practice Need?44 Loyalty and VIP ProgramsSection VI Your Image45 The Most Important Components of a Successful Website46 Social Media47 Creating and Nurturing a Brand/Logo48 Managing Your Online Reputation49 Tips for the Media50 Marketing and Advertising Your Dermatology PracticeSection VII Miscellaneous51 Growing Your Practice52 Mohs: Outsource or Keep In-House53 The Ground Rules of Teaching in a Private Practice54 Staying Active Nationally in the Years after Residency55 Getting Involved in Advocacy