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Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp''s demographics and then shows how to best use Yelp''s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews—good or bad—are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).

While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp''s demographics and then shows how to best use Yelp''s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews—good or bad—are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).