American Film Market Presents – serie

This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need (including all the forms, contracts, releases and checklists) to set up and run a production--from finding a production office to turning over delivery elements. Even if you know what you're doing, you will be thrilled to find everything you need in one place. If you're not already working in film production, but think you'd like to be, read the book -- and then decide. If you choose to pursue this career path, you'll know what to expect, you'll be prepared, and you'll be ten steps ahead of everyone else just starting out. New topics and information in the fourth edition include:* Low-budget independent films, including documentaries and shorts* Information specific to television production and commercials* The industry's commitment to go green and how to do it* Coverage of new travel and shipping regulations* Updated information on scheduling, budgeting, deal memos, music clearances, communications, digital production, and new forms throughout*Supplementary material and sample forms available at www.focalpress.com/9780240811505

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life, such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon, the transformation of independent film development and distribution, and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business, from copyright law and government media regulation to development, distribution, revenue, the role of agents, managers, and unions, entertainment contracts, and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media.How specific entertainment companies operate, including facts about particular studios and employee tasks.How studios develop projects and engage in marketing and distribution.The kinds of revenues studios earn and how they account for these revenues.

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life, such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon, the transformation of independent film development and distribution, and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business, from copyright law and government media regulation to development, distribution, revenue, the role of agents, managers, and unions, entertainment contracts, and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media.How specific entertainment companies operate, including facts about particular studios and employee tasks.How studios develop projects and engage in marketing and distribution.The kinds of revenues studios earn and how they account for these revenues.

In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments.The book traces macroeconomic trends and the globalization of the business, including the rise of streamers, as well as the impact these have on potential returns. It offers a broad range of guidelines on how to source interesting projects and advice on what kinds of projects to avoid, as well as numerous ways to maximize risk-adjusted returns. While focusing primarily on investments in independent films, Cohen also provides valuable insights into the studio and independent slate deals that have been marketed to the institutional investment community. As well, this new edition has been updated to fully optimize the current film industry climate including brand new chapters on the Chinese film market, new media/streaming services, and the effects of COVID-19 on the global film market.Written in a detailed and approachable manner, this book is essential for students and aspiring professionals looking to gain an insider perspective against the minefield of film investing.

In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments.The book traces macroeconomic trends and the globalization of the business, including the rise of streamers, as well as the impact these have on potential returns. It offers a broad range of guidelines on how to source interesting projects and advice on what kinds of projects to avoid, as well as numerous ways to maximize risk-adjusted returns. While focusing primarily on investments in independent films, Cohen also provides valuable insights into the studio and independent slate deals that have been marketed to the institutional investment community. As well, this new edition has been updated to fully optimize the current film industry climate including brand new chapters on the Chinese film market, new media/streaming services, and the effects of COVID-19 on the global film market.Written in a detailed and approachable manner, this book is essential for students and aspiring professionals looking to gain an insider perspective against the minefield of film investing.

This updated ninth edition of Louise Levison’s ultimate filmmaker’s guide provides easy-to-follow steps for writing an investor-winning business plan for independent films. This new edition includes information on current distribution models and the evolving digital streaming service landscape. Updated examples and references solidify this edition as the go-to source for creating a successful film business plan. Complete with comprehensive explanations on how to write each of the eight sections of a business plan; a complete sample plan for reference; and a companion website with additional information and financial tables, this book gives readers the tools needed to secure financing for a film. Essential reading for students and professionals alike, this book is ideal for anyone looking to further their understanding of film financing and how to create a successful business plan.

This updated ninth edition of Louise Levison’s ultimate filmmaker’s guide provides easy-to-follow steps for writing an investor-winning business plan for independent films. This new edition includes information on current distribution models and the evolving digital streaming service landscape. Updated examples and references solidify this edition as the go-to source for creating a successful film business plan. Complete with comprehensive explanations on how to write each of the eight sections of a business plan; a complete sample plan for reference; and a companion website with additional information and financial tables, this book gives readers the tools needed to secure financing for a film. Essential reading for students and professionals alike, this book is ideal for anyone looking to further their understanding of film financing and how to create a successful business plan.

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with:Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business aspects of this evolving industry, exploring streaming, development, financing trends, regional/global/online distribution, shifting business models, exhibition, multi-platform delivery, marketing, VR/AR, virtual production, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, virtual production, the recent impact of global markets including the biggest streamers like Netflix, Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business.Extensive online support material accompanies the book including downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business aspects of this evolving industry, exploring streaming, development, financing trends, regional/global/online distribution, shifting business models, exhibition, multi-platform delivery, marketing, VR/AR, virtual production, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, virtual production, the recent impact of global markets including the biggest streamers like Netflix, Apple and Amazon are how they are shaping the future of the business. This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business.Extensive online support material accompanies the book including downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

For aspiring producers and directors who need to learn film finance from the ground up, this revolutionary new book teaches the fundamentals, through the voices of more than 60 successful independent producers. Using a research and data-based approach, award-winning professor David Offenberg combines the wisdom of well-known and successful producers into one fun, easy-to-follow guide.Within, readers will learn how to talk to potential investors and what those financiers will expect from them in return. The book is also packed with informative anecdotes and examples to enrich each chapter and contextualize the film financing landscape. As the book progresses, equity, debt, revenue, profits, and their role in your movie will be explored. Accessible information about tax incentives and profit participations is included to help emerging filmmakers build out a workable financing plan. The book combines hard numbers and data sets, with direct guidance from successful producers, to construct a holistic overview on how you can turn your new-found financial knowledge into funding for your movie.This ground-breaking book is a must-read for any aspiring producer or director who wishes to gain an informed and easily digestible understanding of film finance.

For aspiring producers and directors who need to learn film finance from the ground up, this revolutionary new book teaches the fundamentals, through the voices of more than 60 successful independent producers. Using a research and data-based approach, award-winning professor David Offenberg combines the wisdom of well-known and successful producers into one fun, easy-to-follow guide.Within, readers will learn how to talk to potential investors and what those financiers will expect from them in return. The book is also packed with informative anecdotes and examples to enrich each chapter and contextualize the film financing landscape. As the book progresses, equity, debt, revenue, profits, and their role in your movie will be explored. Accessible information about tax incentives and profit participations is included to help emerging filmmakers build out a workable financing plan. The book combines hard numbers and data sets, with direct guidance from successful producers, to construct a holistic overview on how you can turn your new-found financial knowledge into funding for your movie.This ground-breaking book is a must-read for any aspiring producer or director who wishes to gain an informed and easily digestible understanding of film finance.

In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O’Hair provide an accessible and contemporary overview of business theory and practice across key global market segments—film, television, and online/streaming.With an insider’s perspective, this book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. In this fourth edition, the new focus will be on the growth and diversification of streaming video—with its inherent issues and maturation—and how AI is poised to impact market segments. As with previous editions, the material is interwoven with perspectives from key industry executives at studios, networks, agencies, and streaming leaders.This book is an essential resource for creatives and professionals in the distribution business, providing a virtual apprenticeship to demystify the complicated media markets and to illuminate how digital technology has impacted the ecosystem. Readers will be able to glimpse into the future of how film and television content will be financed, distributed, and watched.Online eResources contain further discussion on topics presented in this book.

In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O’Hair provide an accessible and contemporary overview of business theory and practice across key global market segments—film, television, and online/streaming.With an insider’s perspective, this book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. In this fourth edition, the new focus will be on the growth and diversification of streaming video—with its inherent issues and maturation—and how AI is poised to impact market segments. As with previous editions, the material is interwoven with perspectives from key industry executives at studios, networks, agencies, and streaming leaders.This book is an essential resource for creatives and professionals in the distribution business, providing a virtual apprenticeship to demystify the complicated media markets and to illuminate how digital technology has impacted the ecosystem. Readers will be able to glimpse into the future of how film and television content will be financed, distributed, and watched.Online eResources contain further discussion on topics presented in this book.

This updated third edition guides you through the intricacies of budgeting and scheduling your film and video projects, in an easy-to-understand and accessible way.The book ensures that readers understand the fundamentals of line producing with tips and techniques that apply no matter what kind of scheduling or budgeting software you’re using. Author Paula Landry includes detailed examples of breakdown forms, organizing resources, distribution expenses, and hidden costs, and discusses how to set realistic priorities and find industry and state tax incentives. Beginning with the basics, the text goes on to explore how to best identify, organize, and budget for the appropriate resources, before considering how to manage the project workflows and anticipate any problems along the way. The new edition includes new case studies, software analyses, and shoot strategies, and is enhanced throughout with different market and budget considerations. There is also a downloadable support materials folder, packed full of helpful content and forms available at www.routledge.com/9781032824703.This is an ideal resource for aspiring or active producers and directors who want to be confident of approaching their project budgets and schedules in an informed and educated way.

This updated third edition guides you through the intricacies of budgeting and scheduling your film and video projects, in an easy-to-understand and accessible way.The book ensures that readers understand the fundamentals of line producing with tips and techniques that apply no matter what kind of scheduling or budgeting software you’re using. Author Paula Landry includes detailed examples of breakdown forms, organizing resources, distribution expenses, and hidden costs, and discusses how to set realistic priorities and find industry and state tax incentives. Beginning with the basics, the text goes on to explore how to best identify, organize, and budget for the appropriate resources, before considering how to manage the project workflows and anticipate any problems along the way. The new edition includes new case studies, software analyses, and shoot strategies, and is enhanced throughout with different market and budget considerations. There is also a downloadable support materials folder, packed full of helpful content and forms available at www.routledge.com/9781032824703.This is an ideal resource for aspiring or active producers and directors who want to be confident of approaching their project budgets and schedules in an informed and educated way.

The Producer’s Business Handbook, Fifth Edition pulls back the curtain on today’s global motion picture economy—revealing how producers may best navigate streaming, AI, and the new financial models that are rewriting every business rule of film and series production. This edition delivers clear, current guidance on how to finance, package, and distribute content worldwide—showing producers how to access private and institutional funding, Donors and Donor Advised Funds, Regulation Crowdfunding (Reg CF), partner with studios and streamers, and profit from the industry’s expanding digital and ancillary markets.With fresh analysis of global streaming, viewer interactivity, and immersive technologies, PBH5 connects readers directly to the opportunities driving the next generation of entertainment.Packed with updated and downloadable models, deal templates, and working examples, this is the definitive playbook for producers, investors, and students who want to master the business of entertainment—and succeed in its fastest-moving era yet.

The Producer’s Business Handbook, Fifth Edition pulls back the curtain on today’s global motion picture economy—revealing how producers may best navigate streaming, AI, and the new financial models that are rewriting every business rule of film and series production. This edition delivers clear, current guidance on how to finance, package, and distribute content worldwide—showing producers how to access private and institutional funding, Donors and Donor Advised Funds, Regulation Crowdfunding (Reg CF), partner with studios and streamers, and profit from the industry’s expanding digital and ancillary markets.With fresh analysis of global streaming, viewer interactivity, and immersive technologies, PBH5 connects readers directly to the opportunities driving the next generation of entertainment.Packed with updated and downloadable models, deal templates, and working examples, this is the definitive playbook for producers, investors, and students who want to master the business of entertainment—and succeed in its fastest-moving era yet.

Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors. This edition has been updated to include the latest opportunities presented by changing technology and their impact on the producer’s ability to brand, monetize, finance and globally release content. Also included is new information on audience, earning, distribution and funding opportunities created by the explosive growth of VR, AR, 360 and gaming, as well as the rapid conversion to OTT. Additional features include: Completely updated production financing worksheets – an essential tool for producers; Expanded information for low-budget independent producers, internationally-based producers, producers using government funding, and film school students alike; Coverage of China’s changing entertainment landscape, including their entertainment consumption, their commitment to produce content for the big global territories, and more; New, full-color illustrations and graphics that provide a visual representation of complex topics.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

In Producing for Profit: A Practical Guide to Making Independent and Studio Films, Andrew Stevens provides real-world examples and his own proven techniques for success that can turn passion into profit. Far more than just theory, the book outlines practical applications that filmmakers of all levels can use to succeed in today’s ever-changing marketplace. Readers will learn how to develop screenplays that are commercial, and how to negotiate, finance, cast, produce, sell, distribute, and market a film that will make a profit. The book contains numerous examples from the author’s own films, including sample budgets, schedules, and a variety of industry-standard contracts. This is the definitive book that every producer must have!

In Producing for Profit: A Practical Guide to Making Independent and Studio Films, Andrew Stevens provides real-world examples and his own proven techniques for success that can turn passion into profit. Far more than just theory, the book outlines practical applications that filmmakers of all levels can use to succeed in today’s ever-changing marketplace. Readers will learn how to develop screenplays that are commercial, and how to negotiate, finance, cast, produce, sell, distribute, and market a film that will make a profit. The book contains numerous examples from the author’s own films, including sample budgets, schedules, and a variety of industry-standard contracts. This is the definitive book that every producer must have!

Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed specifically with filmmakers and producers in mind. The book provides a brief history of the pricing of music in film, television and digital media markets, and explains the process by which music is licensed or acquired for films, highlighting pitfalls to avoid and strategies for success. Further features include: A discussion of new media platforms and the intricacies of the rights needed to use music on those platforms; Tips for working with key music staff on a production – the Composer, the Music Supervisor and the Music Editor; An in-depth explanation of building a budget for the music component of your media project.

Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed specifically with filmmakers and producers in mind. The book provides a brief history of the pricing of music in film, television and digital media markets, and explains the process by which music is licensed or acquired for films, highlighting pitfalls to avoid and strategies for success. Further features include: A discussion of new media platforms and the intricacies of the rights needed to use music on those platforms; Tips for working with key music staff on a production – the Composer, the Music Supervisor and the Music Editor; An in-depth explanation of building a budget for the music component of your media project.

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with:Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.