Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

One of the greatest American presidents, Franklin Delano Roosevelt built a coalition of labour, ethnic, urban, low-income and African American voters that underwrote the Democratic Party's national ascendancy from the 1930s to the 1980s. Over his four terms, he promoted the New Deal – the greatest reform programme in US history – to meet the challenges of the Great Depression, led the United States to the brink of victory in the Second World War, and established the modern presidency as the driving force of American politics and government. Iwan Morgan takes a fresh look at FDR, showing how his leadership enabled the United States of America to become the most successful country of the twentieth century. This astute and original assessment of a highly consequential presidency explains how Roosevelt enhanced the governing capacity of his office, promoted a constitutional revolution through his dealings with the Supreme Court, and forged a new intimacy between the president and the American people through his genius for political communication. It also demonstrates the significance of his organizational and strategic leadership as commander-in-chief in America's greatest foreign war, his role in holding together the US-British-Soviet Grand Alliance against the Axis powers, and his pioneering development of the national-security presidency that sought to promote a lasting post-war peace for the world. In fluid, immensely readable prose, Morgan focuses on the ways in which FDR transformed the presidency into an institution of domestic and international leadership to establish the modern ideal of the office as an assertive, democratic executive charged with meeting the challenges facing the US at home and abroad.

One of the greatest American presidents, Franklin Delano Roosevelt built a coalition of labour, ethnic, urban, low-income and African American voters that underwrote the Democratic Party's national ascendancy from the 1930s to the 1980s. Over his four terms, he promoted the New Deal – the greatest reform programme in US history – to meet the challenges of the Great Depression, led the United States to the brink of victory in the Second World War, and established the modern presidency as the driving force of American politics and government. Iwan Morgan takes a fresh look at FDR, showing how his leadership enabled the United States of America to become the most successful country of the twentieth century. This astute and original assessment of a highly consequential presidency explains how Roosevelt enhanced the governing capacity of his office, promoted a constitutional revolution through his dealings with the Supreme Court, and forged a new intimacy between the president and the American people through his genius for political communication. It also demonstrates the significance of his organizational and strategic leadership as commander-in-chief in America's greatest foreign war, his role in holding together the US-British-Soviet Grand Alliance against the Axis powers, and his pioneering development of the national-security presidency that sought to promote a lasting post-war peace for the world. In fluid, immensely readable prose, Morgan focuses on the ways in which FDR transformed the presidency into an institution of domestic and international leadership to establish the modern ideal of the office as an assertive, democratic executive charged with meeting the challenges facing the US at home and abroad.

This fresh examination of Carter’s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership.The success of Jimmy Carter’s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter’s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter's efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This fresh examination of Carter’s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership.The success of Jimmy Carter’s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter’s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter's efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This fresh examination of Carter''s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership. The success of Jimmy Carter''s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter''s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter''s efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This fresh examination of Carter''s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership. The success of Jimmy Carter''s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter''s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter''s efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star’s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights.This book provides what no previous biography has: an in-depth analysis of not only JFK’s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated.This sophisticated, multi-dimensional biography sheds new light on JFK's life and legacy, and makes a compelling case for why he was the finest president of his generation.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star’s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights.This book provides what no previous biography has: an in-depth analysis of not only JFK’s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated.This sophisticated, multi-dimensional biography sheds new light on JFK's life and legacy, and makes a compelling case for why he was the finest president of his generation.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star''s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights. This book provides what no previous biography has: an in-depth analysis of not only JFK''s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated. This sophisticated, multi-dimensional biography sheds new light on JFK''s life and legacy, and makes a compelling case for why he was the finest president of his generation.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star''s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights. This book provides what no previous biography has: an in-depth analysis of not only JFK''s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated. This sophisticated, multi-dimensional biography sheds new light on JFK''s life and legacy, and makes a compelling case for why he was the finest president of his generation.

'[A] superb study of the way FDR successfully created a presidency that could renew America' - Times Literary SupplementOne of the greatest American presidents, Franklin Delano Roosevelt built a coalition of labour, ethnic, urban, low-income and African American voters that underwrote the Democratic Party’s national ascendancy from the 1930s to the 1980s. Over his four terms, he promoted the New Deal – the greatest reform programme in US history – to meet the challenges of the Great Depression, led the United States to the brink of victory in the Second World War, and established the modern presidency as the driving force of American politics and government. Iwan Morgan takes a fresh look at FDR, showing how his leadership enabled the United States of America to become the most successful country of the twentieth century. This astute and original assessment of a highly consequential presidency explains how Roosevelt enhanced the governing capacity of his office, promoted a constitutional revolution through his dealings with the Supreme Court, and forged a new intimacy between the president and the American people through his genius for political communication. It also demonstrates the significance of his organizational and strategic leadership as commander-in-chief in America’s greatest foreign war, his role in holding together the US-British-Soviet Grand Alliance against the Axis powers, and his pioneering development of the national-security presidency that sought to promote a lasting post-war peace for the world. In fluid, immensely readable prose, Morgan focuses on the ways in which FDR transformed the presidency into an institution of domestic and international leadership to establish the modern ideal of the office as an assertive, democratic executive charged with meeting the challenges facing the US at home and abroad.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. This edition also features a new chapter on 'Reagan in the Age of Trump'.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

One of the greatest American presidents, Franklin Delano Roosevelt built a coalition of labour, ethnic, urban, low-income and African American voters that underwrote the Democratic Party's national ascendancy from the 1930s to the 1980s. Over his four terms, he promoted the New Deal – the greatest reform programme in US history – to meet the challenges of the Great Depression, led the United States to the brink of victory in the Second World War, and established the modern presidency as the driving force of American politics and government. Iwan Morgan takes a fresh look at FDR, showing how his leadership enabled the United States of America to become the most successful country of the twentieth century. This astute and original assessment of a highly consequential presidency explains how Roosevelt enhanced the governing capacity of his office, promoted a constitutional revolution through his dealings with the Supreme Court, and forged a new intimacy between the president and the American people through his genius for political communication. It also demonstrates the significance of his organizational and strategic leadership as commander-in-chief in America's greatest foreign war, his role in holding together the US-British-Soviet Grand Alliance against the Axis powers, and his pioneering development of the national-security presidency that sought to promote a lasting post-war peace for the world. In fluid, immensely readable prose, Morgan focuses on the ways in which FDR transformed the presidency into an institution of domestic and international leadership to establish the modern ideal of the office as an assertive, democratic executive charged with meeting the challenges facing the US at home and abroad.

One of the greatest American presidents, Franklin Delano Roosevelt built a coalition of labour, ethnic, urban, low-income and African American voters that underwrote the Democratic Party's national ascendancy from the 1930s to the 1980s. Over his four terms, he promoted the New Deal – the greatest reform programme in US history – to meet the challenges of the Great Depression, led the United States to the brink of victory in the Second World War, and established the modern presidency as the driving force of American politics and government. Iwan Morgan takes a fresh look at FDR, showing how his leadership enabled the United States of America to become the most successful country of the twentieth century. This astute and original assessment of a highly consequential presidency explains how Roosevelt enhanced the governing capacity of his office, promoted a constitutional revolution through his dealings with the Supreme Court, and forged a new intimacy between the president and the American people through his genius for political communication. It also demonstrates the significance of his organizational and strategic leadership as commander-in-chief in America's greatest foreign war, his role in holding together the US-British-Soviet Grand Alliance against the Axis powers, and his pioneering development of the national-security presidency that sought to promote a lasting post-war peace for the world. In fluid, immensely readable prose, Morgan focuses on the ways in which FDR transformed the presidency into an institution of domestic and international leadership to establish the modern ideal of the office as an assertive, democratic executive charged with meeting the challenges facing the US at home and abroad.

This fresh examination of Carter’s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership.The success of Jimmy Carter’s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter’s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter's efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This fresh examination of Carter’s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership.The success of Jimmy Carter’s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter’s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter's efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This fresh examination of Carter''s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership. The success of Jimmy Carter''s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter''s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter''s efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This fresh examination of Carter''s presidency (1977-1981), the first in over twenty years, sheds new light on his time in office, reflecting on his domestic record, his key policies on the economy, civil rights, and energy, and challenging misconceptions about his character and leadership. The success of Jimmy Carter''s post-presidential career and the scandals of his successors, have begun to generate a nostalgic view of Carter''s time in the White House. This book looks at his presidency during a time of ideological conflict in the US political landscape, between liberalism and rising conservatism, embodied respectively by Kennedy and Reagan, Carter''s efforts to hold the centre or non-ideological, moral position, and the impact of his character, particularly his faith, on how he exercised power in Washington. In doing so, it reveals new interpretations of his leadership style, and its impact on his time in office.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star’s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights.This book provides what no previous biography has: an in-depth analysis of not only JFK’s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated.This sophisticated, multi-dimensional biography sheds new light on JFK's life and legacy, and makes a compelling case for why he was the finest president of his generation.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star’s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights.This book provides what no previous biography has: an in-depth analysis of not only JFK’s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated.This sophisticated, multi-dimensional biography sheds new light on JFK's life and legacy, and makes a compelling case for why he was the finest president of his generation.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star''s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights. This book provides what no previous biography has: an in-depth analysis of not only JFK''s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated. This sophisticated, multi-dimensional biography sheds new light on JFK''s life and legacy, and makes a compelling case for why he was the finest president of his generation.

This new biography of JFK offers a comprehensive analysis of the man, the leader, and the cultural icon. Mark White, the leading authority in Britain on JFK, draws on more than 30 years of research to provide a nuanced portrait of one of the most iconic figures in American and world history. John F. Kennedy was a president like no other, with a movie star''s public image and an extraordinary private life. He was no less remarkable politically, with his achievements including the resolution of the 1961 Berlin crisis and the Cuban missile crisis, the Nuclear Test Ban Treaty, and a strong commitment to civil rights. This book provides what no previous biography has: an in-depth analysis of not only JFK''s political life, particularly his record as a policymaker in the White House, but also his private life, his role as a cultural icon, and what might have happened to a Kennedy presidency had he not been assassinated. This sophisticated, multi-dimensional biography sheds new light on JFK''s life and legacy, and makes a compelling case for why he was the finest president of his generation.

'[A] superb study of the way FDR successfully created a presidency that could renew America' - Times Literary SupplementOne of the greatest American presidents, Franklin Delano Roosevelt built a coalition of labour, ethnic, urban, low-income and African American voters that underwrote the Democratic Party’s national ascendancy from the 1930s to the 1980s. Over his four terms, he promoted the New Deal – the greatest reform programme in US history – to meet the challenges of the Great Depression, led the United States to the brink of victory in the Second World War, and established the modern presidency as the driving force of American politics and government. Iwan Morgan takes a fresh look at FDR, showing how his leadership enabled the United States of America to become the most successful country of the twentieth century. This astute and original assessment of a highly consequential presidency explains how Roosevelt enhanced the governing capacity of his office, promoted a constitutional revolution through his dealings with the Supreme Court, and forged a new intimacy between the president and the American people through his genius for political communication. It also demonstrates the significance of his organizational and strategic leadership as commander-in-chief in America’s greatest foreign war, his role in holding together the US-British-Soviet Grand Alliance against the Axis powers, and his pioneering development of the national-security presidency that sought to promote a lasting post-war peace for the world. In fluid, immensely readable prose, Morgan focuses on the ways in which FDR transformed the presidency into an institution of domestic and international leadership to establish the modern ideal of the office as an assertive, democratic executive charged with meeting the challenges facing the US at home and abroad.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. This edition also features a new chapter on 'Reagan in the Age of Trump'.

Ronald Reagan is arguably the most successful post-war American president. A transformational leader, he is broadly credited with renewing American prosperity after the stagflation-hit 1970s, laying the foundations for Cold War victory and bringing about the shift to the right in late-twentieth century politics. In this new biography, Iwan Morgan shrewdly assesses Reagan's considerable achievements whilst also highlighting the shortcomings that were an indisputable part of his record. Based on extensive research, this book plots a chronological path through Reagan's life covering his upbringing; his rise and fall as a Hollywood star; his time as California governor; and his pursuit of the presidency. Morgan offers a detailed evaluation of the pragmatic conservatism that was the hallmark of Reagan's presidential leadership in domestic affairs. In the international sphere, he explains Reagan's metamorphosis from Cold War hawk to negotiator for nuclear-arms reduction, while also examining his role in the Iran-Contra scandal.This book ultimately shows that what made Reagan an American icon above all else was his optimism regarding his country and his ability to articulate its best values - even if he himself did not always live up to these. Today, as the Republican Party grapples with its new direction and identity, understanding the legacy of Ronald Reagan and Reaganism is more relevant than ever.