Del 2 - Culture for Business Series
Marketing Across Cultures
Häftad, Engelska, 2004
149 kr
Skickas inom 5-8 vardagar
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.