Culture for Business Series – serie
Visar alla böcker i serien Culture for Business Series. Handla med fri frakt och snabb leverans.
4 produkter
Marketing Across Cultures
Av Fons Trompenaars, Peter Woolliams
Häftad, 2004
152 kr
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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Managing People Across Cultures
Av Fons Trompenaars, Charles Hampden-Turner
Häftad, 2004
181 kr
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Managing People Across Cultures maps out the value of people issues in the organizations of today. It challenges us to ask key questions such as ?How did Human Resource Management (HRM) come to be and what genuine need is there for it?? and ?What should the future direction of HRM be?? Fons …
Business Across Cultures
Av Fons Trompenaars, Peter Woolliams
Häftad, 2003
172 kr
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Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, …
Managing Change Across Corporate Cultures
Av Fons Trompenaars, Peter Prud'Homme
Häftad, 2004
167 kr
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Managing Change Across Corporate Cultures peels away the mysteries of corporate culture to reveal why it has such a powerful influence on every aspect of the performance of a business. It shows how to shape high-performing corporate cultures in a complex international environment. As the natural …