Design, Emotion and Creativity – serie

Manipulating the design process can be a stressful learning experience and it can be difficult to decide how to resolve design problems. This book explores and illustrates the close relationship between emotion and the design process by using new models and perspectives under the umbrella of ‘design and emotion’. This book reveals that a greater understanding of design and emotion can inspire design students to explore how emotion can affect their decision-making and design processes. It enables the reader to develop methods to control their emotions to make effective decisions and strengthen their ability to manipulate the design process. Emotion in the Design Process features a study that develops a design process model to make the decision-making processes more transparent. With a focus on the investigation of the ‘intrinsic factors’, this book features quantitative and qualitative research methods. Underpinned by deep-level research, the book outlines the strengths and limitations of the study and reveals the findings to create decision-making models where emotion is considered. Case studies are included to show the theories in practice. By reading this book, design students, who can be confused by the design process, will be able to grasp it and learn to regulate their emotions as a result whilst also producing better designers that can improve the overall quality and standard of the design industry. As such, this book will appeal most to students, researchers and academics in any field where design is a key task. It will also be of interest to anyone interested in Design and Emotion, Kansei Design and Engineering and Design and Technology.

Manipulating the design process can be a stressful learning experience and it can be difficult to decide how to resolve design problems. This book explores and illustrates the close relationship between emotion and the design process by using new models and perspectives under the umbrella of ‘design and emotion’. This book reveals that a greater understanding of design and emotion can inspire design students to explore how emotion can affect their decision-making and design processes. It enables the reader to develop methods to control their emotions to make effective decisions and strengthen their ability to manipulate the design process. Emotion in the Design Process features a study that develops a design process model to make the decision-making processes more transparent. With a focus on the investigation of the ‘intrinsic factors’, this book features quantitative and qualitative research methods. Underpinned by deep-level research, the book outlines the strengths and limitations of the study and reveals the findings to create decision-making models where emotion is considered. Case studies are included to show the theories in practice. By reading this book, design students, who can be confused by the design process, will be able to grasp it and learn to regulate their emotions as a result whilst also producing better designers that can improve the overall quality and standard of the design industry. As such, this book will appeal most to students, researchers and academics in any field where design is a key task. It will also be of interest to anyone interested in Design and Emotion, Kansei Design and Engineering and Design and Technology.

Emotions play a crucial role in the design process, yet junior design students often struggle to manage their emotional changes while creating. This title bridges the gap in design education by illuminating how emotional intelligence serves as a powerful tool for inspiration and decision-making. This investigation takes a new perspective on emotions in design projects, contrasting it with traditional approaches that prioritise technical skills and reasoning over emotional awareness. The focus of this title is to deliver accessible strategies to monitor and manage the reader’s emotional responses during projects. This book presents a Phase-by-Phase Emotional Configuration Model alongside a taxonomy of tactics for concept creation, selection and prototyping. Through empirical research, 40 essential emotions linked to design were identified and validated using advanced emotion tracking techniques, including mobile applications and facial expression analysis. Case studies and reflective activities provide practical guidelines for emotional self-regulation throughout the design journey. By integrating these tools into their practice, readers will develop the ability to harness emotions as creative catalysts rather than obstacles, ultimately producing more resonant and effective design solutions. Guiding Emotions: An Emotion-Tracking Approach to Rectify Design Experience and Process is for professionals, educators, students and researchers of design, human factors and creative industries.