Graphic Design Archives Chapbook Series – serie

Lester Beall: Space, Time & Content explores the work of Lester Beall through his ads, posters and identity projects.The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Library. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT's holdings have grown to include the work of seventeen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives. Lester Beall: Space, Time & Content explores the work of Lester Beall through reproductions of RIT's comprehensive holdings. Beall (1903-1969) gained prominence through his ads, posters andidentity projects commissioned from such high-profile clients as the Chicago Tribune, Collier's and Time magazines, the Rural Electrification Administration and International Paper Company. Throughout his career, Beall's award-winning design and high principles made him a favored lecturer in professional and educational circles. He is now considered as one of the chief proponents of the American Modernist Design movement.R. Roger Remington, Professor of Graphic Design at RIT, has been seriously engaged in the research, interpretation and preservation of the history of graphic design for over 20 years. He has written extensively on the subject and is presently working on abook on Modernism in American Graphic Design.

With reproductions of her sketches, layouts and illustrations, this book examines the life and work of Cipe Pineles who contributed to the design success of some of America's iconic fashion magazines.Seventeen and Glamour, Mademoiselle and Charm - Cipe Pineles (1908-91), strengthened the visual appeal of each of these magazines with her award-winning design and art direction. Her groundbreaking work in the1940s and 50s set the standard for the appearance of women's magazines in ensuing decades. Now Pineles, whose archive is held at Rochester Institute of Technology Special Collections, is the subject of this second publication inthe RIT Graphic Design Archives Chapbook Series. This volume's vibrant reproductions of pen-and-ink sketches, fashion layouts, and gouache illustrations will orient readers to RIT's extensive Pineles Collection. The book also introduces Pineles's personal history through essays by Estelle Ellis and Carol Burtin Fripp.ESTELLE ELLIS is the author of a number of books and the co-founder of Seventeen magazine. In 1992 the Smithsonian established an Estelle Ellis archive in the National Museum of American History.CAROL BURTON FRIPP is the daughter of designer, Will Burtin. She is now a producer at Canada's TV Ontario.

A concise overview of the work of designer Will Burtin, focussing on his ability to visually express complex concepts in a sophisticated yet aesthetically pleasing manner.This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultantfor the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de?ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process.R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored withRobert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.

This concise overview of the work of designer Alvin Lustig (1915-55) focuses on his book covers, vehicles for his bold graphic experimentation.Here is a colorful and well-researched representation of Alvin Lustig's book cover designs that were created primarily for New Directions Books and Noonday Press, among others. Lustig used the book cover as a vehicle of his bold graphic experimentation that was enhanced by a lifelong collaboration with James Laughlin, founder and publisher of New Directions Books. Ned Drew and Paul Sternberger cite many passages from these letters of correspondence betweenLustig and Laughlin which include a range of topics from the early 1940s up to Lustig's untimely death in 1955.As a modern designer, Lustig's interests spanned many fields: architectural, industrial and interior design which served as an expression of his deeply held convictions. For him, the designer was not a single-minded specialist, but an integrator of many art forms-and simultaneously, as he saw it, a spokesman for social change.NED DREW teaches at Rutgers University-Newark and is also the director of The Design Consortium, a student/teacher run design studio that focuses on non-profit, community-based projects.Paul Sternberger is an Associate Professor of Art History at Rutgers University-Newark. He is co-author with colleague Ned Drew of By It's Cover: Modern American Book Cover Design.

A short critical overview of Elaine Lustig Cohen's pioneering design work as well as her paintings and collages.Elaine Lustig Cohen made her living as a freelance designer in the 1950s and 1960s - during a time when few women worked in the field. She is widely recognized for the client-based design work she produced during this period. Influenced at an early age in Modernism, she was later rewarded with accolades for her work as a fine artist in painting and collage.Aaris Sherin focuses on Cohen as a multi-faceted designer, paying particular attention to the book covers she designed for Meridian Books and New Directions. The author provides a critical overview of Cohen's career based on interview sessions with the artist along with full color examples of her work.This is the fifth book in the Graphic Design Archives Chapbook Series.Aaris Sherin is an associate professor of graphic design at St. John's University in Queens, New York. Sherin is the author of Sustainable Thinking: Ethical Approaches to Design and Design Management (Fairchild Books 2013) and other titles.