Guides to Professional English – serie

This book is a guide to taking part in meetings and negotiations, and to the socializing required before and after such events. If you are a non-native English speaker, with an intermediate level and above, and you work for a company with international relations, then this book is the solution to all your English problems!Four main topics are covered:1.     Meetings2.     Negotiations3.     Socializing4.     How to understand fast-speaking native English speakersThis book is designed to be used like a manual or user guide - you don't need to read it starting from page 1. Like a manual it has lots of short subsections, and is divided into short paragraphs with many bullet points. This is to help you find what you want quickly and also to assimilate the information as rapidly and as effectively as possible. The book concludes with a chapter of useful phrases.There is an introduction for trainers on how to teach the skills required for meetings, negotiations and socializing in Business / Commercial English.

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.Some of the key guidelines covered include:Write meaningful subject lines - otherwise recipients may not even open your mail.Always put the most important point in the first line - otherwise the reader may not read it.Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!Be a little too formal than too informal - you don’t want to offend anyone.If you have two long important things to say, say them in separate emails.Give clear instructions and reasonable deadlines.If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.Empathize with your recipient's busy workload.Never translate typical phrases literally - learn equivalent phrases.The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

If you are a non-native English speaker and make telephone calls as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of making an effective telephone call. You will learn how to:prepare for a call both psychologically and from an English language point of viewreceive calls (if you work on reception)leave messagesfind out about another company and talk about your own companychase people (i.e. people who have not followed up your requests)deal with difficult calls and callers, and improve your telephone manneruse the telephone while working on a help desk or helplineresolve language difficulties (i.e. when you cannot understand the other person's English)improve your pronunciationuse resources on the Internet to improve your listening skillsThe book concludes with a chapter of useful phrases. There is a brief introduction for trainers on how to teach telephone and helpdesk skills within a Business English course.

This book is intended for anyone whose job involves writing formal documentation. It is aimed at non-native speakers of English, but should also be of use for native speakers who have no training in technical writing.Technical writing is a skill that you can learn and this book outlines some simple ideas for writing clear documentation that will reflect well on your company, its image and its brand.The book has four parts:Structure and Content: Through examples, you will learn best practices in writing the various sections of a manual and what content to include.Clear Unambiguous English: You will learn how to write short clear sentences and paragraphs whose meaning will be immediately clear to the reader.Layout and Order Information: Here you will find guidelines on style issues, e.g., headings, bullets, punctuation and capitalization.Typical Grammar and Vocabulary Mistakes: This section is divided alphabetically and covers grammatical and vocabulary issues that are typical of user manuals.

This is the first book ever for non-native speakers on how to conduct technical demos and training sessions. You will also learn how to present your company, and explain your products and services. The book is designed to help both those who have never done presentations before, as well as those whose English is already good but who want to improve their presentation skills.The focus is on language, rather than on the creation of slides from a technical/artistic point of view. This book will help you to:prepare and practice a well organized, interesting and memorable presentationgive effective demos and training sessions either on site or via audio/video conferencehighlight the essential points you want the audience to rememberavoid problems in English by using short easy-to-say sentencesinvolve your audience, check their understanding, and deal with their questionsimprove your pronunciationovercome problems with nerves and embarrassmentmotivate your audience to listen and act on what you have saidThere is an introduction for trainers on how to teach presentations and demos within a Business English course.