Guides to Professional English – serie

This book is a guide to taking part in meetings and negotiations, and to the socializing required before and after such events.

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.Some of the key guidelines covered include:Write meaningful subject lines - otherwise recipients may not even open your mail.Always put the most important point in the first line - otherwise the reader may not read it.Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!Be a little too formal than too informal - you don’t want to offend anyone.If you have two long important things to say, say them in separate emails.Give clear instructions and reasonable deadlines.If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.Empathize with your recipient's busy workload.Never translate typical phrases literally - learn equivalent phrases.The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

If you are a non-native English speaker and make telephone calls as part of your work, then this book is for you.

This book is intended for anyone whose job involves writing formal documentation. It is aimed at non-native speakers of English, but should also be of use for native speakers who have no training in technical writing.Technical writing is a skill that you can learn and this book outlines some simple ideas for writing clear documentation that will reflect well on your company, its image and its brand.The book has four parts:Structure and Content: Through examples, you will learn best practices in writing the various sections of a manual and what content to include.Clear Unambiguous English: You will learn how to write short clear sentences and paragraphs whose meaning will be immediately clear to the reader.Layout and Order Information: Here you will find guidelines on style issues, e.g., headings, bullets, punctuation and capitalization.Typical Grammar and Vocabulary Mistakes: This section is divided alphabetically and covers grammatical and vocabulary issues that are typical of user manuals.

This is the first book ever for non-native speakers on how to conduct technical demos and training sessions. You will also learn how to present your company, and explain your products and services. The book is designed to help both those who have never done presentations before, as well as those whose English is already good but who want to improve their presentation skills.The focus is on language, rather than on the creation of slides from a technical/artistic point of view. This book will help you to:prepare and practice a well organized, interesting and memorable presentationgive effective demos and training sessions either on site or via audio/video conferencehighlight the essential points you want the audience to rememberavoid problems in English by using short easy-to-say sentencesinvolve your audience, check their understanding, and deal with their questionsimprove your pronunciationovercome problems with nerves and embarrassmentmotivate your audience to listen and act on what you have saidThere is an introduction for trainers on how to teach presentations and demos within a Business English course.