Innovation und Entrepreneurship – serie
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38 produkter
38 produkter
629 kr
Skickas inom 10-15 vardagar
Im Mittelpunkt des Forschungsvorhabens steht die Frage nach der Entstehung und dem Effekt von Kooperation zwischen Venture-Capital-Fonds und Business Angels. Ausgangspunkt zur Beantwortung der Frage in Hinsicht auf die Entstehung bildet die Analyse bestehender Investitionsbeziehungen. Hier zeigt sich, dass die Wahrscheinlichkeit von Kooperation zwischen den Kapitalgebern im Zusammenhang mit deren Charakteristika besteht. In Hinsicht auf den Effekt wird die Frage durch die Untersuchung zweier Fallbeispiele von Kooperation beantwortet. Anhand von Daten über die Quellen von Investitionsmöglichkeiten lässt sich in beiden Fällen ein positiver Effekt von Kooperation zeigen. Die Untersuchung der beiden Aspekte von Kooperation erfolgt vornehmlich aus der Perspektive von Venture-Capital-Fonds.
Häftad, Tyska, 2015
681 kr
Skickas inom 10-15 vardagar
Sarah Eckardt analysiert den Zusammenhang der Dimensionen des Innovations- und Intrapreneurship-Klimas mit den unternehmerischen und innovativen Verhaltensweisen der Mitarbeiter, die neue Produkte oder Dienstleistungen innerhalb der bestehenden Strukturen eines Unternehmens entwickeln und dabei auch interne Widerstände überwinden. Aufbauend auf einer empirischen Analyse werden konkrete Erkenntnisse über Faktoren gewonnen, die vom Management beeinflussbar sind und zur Gestaltung der Rahmenbedingungen für Innovation eingesetzt werden können.
Häftad, Tyska, 2015
642 kr
Skickas inom 10-15 vardagar
Nina Schießl entwickelte ein psychometrisch fundiertes Befragungsinstrument, das bei der Identifikation von Intrapreneuren bzw. bei der Einschätzung des Intrapreneurship-Potenzials von Mitarbeitern unterstützen kann. Intrapreneure sind unternehmerisch agierende Personen in einem etablierten Organisationsumfeld. Mit dieser oft übersehenen, aber inzwischen stärker beachteten Komponente von Unternehmertum beschäftigt sich die vorliegende Untersuchung. Die Autorin beschreibt die theoretische Fundierung, Entwicklung, Optimierung und Validierung des Instruments. Praktische Einsatzmöglichkeiten des Diagnoseinstruments bieten sich beispielsweise beim Personal- oder Innovationsmanagement.
Häftad, Engelska, 2015
561 kr
Skickas inom 10-15 vardagar
Using cooperative game theory, this book shows how bargaining structure affects the distribution of value among the constituent firms of the value chain. Results show that positions in the bargaining structure most conducive to value capture are those where large complementarity gains are realized and split, ideally, among a small number of negotiators. Further, leveraging case studies from the aviation and home appliance industries the author suggests that the bargaining structure can be shaped through by architecture of the value chain and, in turn, through the architecture of the product, and the action of powerful firms to optimize value capture.
Häftad, Engelska, 2016
502 kr
Skickas inom 10-15 vardagar
Applying novel datasets, Fabian Gäßler analyzes how key aspects of the current patent system in Europe and Germany, respectively, affect patent enforcement and patent trade. In particular, he shows what factors determine court selection in patent litigation and how the jurisdictional separation of validity and infringement questions favors the patent holder. The author further provides empirical evidence for the market for patents in Europe. The presented findings yield important implications for the ongoing debate on the optimal design of patent systems.
Häftad, Tyska, 2017
577 kr
Skickas inom 10-15 vardagar
Christian P. Steinle analysiert in seiner empirischen Studie Erfinder als Individuen in kreativen Prozessen im Hinblick auf die Wechselwirkungen von Persönlichkeit, Leistung und Position im Erfindernetzwerk. Der Schwerpunkt der Untersuchung liegt dabei auf einer möglichen Verbindung zwischen kreativer Leistung und Netzwerkposition. Hierzu werden Befragungsdaten von 1.932 Erfindern und deren 15.168 Patenten analysiert. Es erweist sich, dass bestimmte Persönlichkeitsdimensionen einen Effekt auf die Leistung von Erfindern haben, jedoch nicht auf ihre Position im Erfindernetzwerk. Außerdem zeigt die Analyse reziproke, positive kausale Zusammenhänge zwischen der Leistung von Erfindern und ihrer Netzwerkposition.
Häftad, Engelska, 2018
561 kr
Skickas inom 10-15 vardagar
Collective knowledge and the associated concepts of collectively learning, remembering and inventing are increasingly important in today’s economy and society. Completing knowledge work alone is more and more difficult for individuals. Based on novel data sets which identify founders as inventors on patents and survey data collected from senior management, the author investigates questions about knowledge processing. What determines whether dispersed specialist knowledge can be located and used to complete tasks or to create new knowledge? How are social interactions organized and to what extent do individuals such as founders influence the course of action taken by the system as a whole?
Häftad, Engelska, 2020
545 kr
Skickas inom 10-15 vardagar
Individuals and firms can improve their performance through collaboration and competition. However, it is still an open question how collaboration and competition schemes can be optimally designed and incentivized in order to exploit their full potential. Jonas Heite investigates this question by assessing efforts to stimulate R&D collaboration and by examining properties as well as underlying mechanisms (e.g., effort, risk, confidence and stress) of ability configurations in contests. Based on three large-scale economic studies covering laboratory, field and natural experiments, the author applies novel and sophisticated econometric methods to provide causal empirical evidence that yields important implications for policymakers, managers and researchers.
Häftad, Engelska, 2020
561 kr
Skickas inom 10-15 vardagar
Michael Mödl examines the impact and signaling effects of crowd-based start-up financing on subsequent venture capital funding rounds. The digital era has substantially expanded the entrepreneurial financing landscape and crowdfunding is emerging as a novel way for young innovative firms to secure scarce early-stage funding. As the evaluations of venture capitalists and business angels remain to be consequential for securing critical resources in later stages, questions on the interactions between new and traditional forms of venture financing arise. Drawing on choice experimental research designs the author provides causal empirical evidence that while “the crowd” is generally seen as a negative signal, it can generate certain positive signals which increase the likelihood of professional venture investors to consider crowdfunded start-ups for investment. The presented findings yield important implications for capital-seeking entrepreneurs, investors and public policy.Dr. Michael Maximilian Mödl completed his dissertation under supervision of Prof. Dietmar Harhoff, Ph.D. at Ludwig-Maximilians-Universität München and at the Max Planck Institute for Innovation and Competition.
Häftad, Engelska, 2020
530 kr
Skickas inom 10-15 vardagar
Working and interacting in foreign languages is widespread. While the relationship between language and behavior has been discussed for many years, empirical evidence for behavioral effects of foreign language use is surprisingly scarce. Stefan Nothelfer has conducted a series of laboratory studies to investigate and disentangle effects of language and culture on creativity and cooperation, important behavioral foundations of innovation. He draws insights from a large cross-country dataset with pairings between three languages, using a custom-built mobile laboratory. The author’s findings challenge theories of linguistic relativity, foreign language effects, and cultural accommodation, and enrich the empirical basis for fundamental research on language and behavior.
Häftad, Engelska, 2021
561 kr
Skickas inom 10-15 vardagar
Participation of firms in Open Source Software (OSS) development is steadily increasing. In fact, a substantial part of OSS projects today are developed in informal collaboration between firms and a community of voluntary contributors. As more and more firms are active in OSS, acquisitions of firms active in OSS development occur increasingly often. Yet, despite the economic and practical importance of OSS, research has so far overlooked this phenomenon. This dissertation explores this phenomenon of acquisitions of firms active in OSS development. Michael Vetter examines the role of OSS in the pre-acquisition phase and the impact of acquisitions on OSS development in the post-acquisition phase. Using qualitative and quantitative research methods, the author examines acquisition motives, acquisition likelihood, timing of acquisitions, and outcomes of acquisitions and discuss mechanisms behind variations across acquisitions.The findings from the studies contribute to research on acquisitions and OSS development while also providing insights into how to leverage OSS in target search, selection and evaluation processes as well as how to effectively manage acquisitions of firms active in OSS and the communities around them.
Häftad, Engelska, 2022
1 116 kr
Skickas inom 10-15 vardagar
The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era. Daniel Wittenstein investigates this question by generating novel insights from hidden champions and by developing a machine learning-based approach for measuring firm-level digitalization.
Häftad, Tyska, 2005
732 kr
Skickas inom 10-15 vardagar
"Toolkits for User Innovation and Design" sind virtuelle Werkzeuge, die es dem Kunden erlauben, sich ein Produkt nach seinen Wünschen selbst zu entwerfen. Es wird dann vom Hersteller produziert und geliefert. Endkonsumenten sind bereit, für diese Toolkit-basierten Produkte deutlich mehr zu bezahlen als für vergleichbare Standardprodukte. Im Rahmen einer empirischen Analyse untersucht Martin Schreier die erhöhte Zahlungsbereitschaft der Kunden und damit den Wertzuwachs von via Toolkits selbst designten Produkten. Er zeigt, dass der subjektive Wertzuwachs für den Kunden sich aus folgenden Punkten ergibt: dem erhöhten funktionalen Nutzen durch die verbesserte Anpassung an die individuellen Wünsche, der Befriedigung des Bedürfnisses nach einem individualisierten Produkt, dem Stolz auf die eigene Leistung, dem wahrgenommenen Prozessnutzen und dem wahrgenommenen kognitiven und zeitlichen Aufwand. Daraus lassen sich wesentliche Implikationen für Toolkit-Anbieter ableiten.
Häftad, Engelska, 2005
561 kr
Skickas inom 10-15 vardagar
The increasing number of inter-firm collaborations suggests that the collaborative mode of organizing transactions has become quite attractive in many industries. Today's firms increasingly operate in highly technology-and knowledge intensive areas where the sources of knowledge are located more diffusely. Moreover, globalization exposes firms to global competition, but also creates tremendous opportunities for exploiting technologies and competencies more fully than in the past. Carolin Haussler's dissertation acknowledges these new challenges and studies various aspects of collaborative arrangements. Among the questions addressed in her thesis are: Do inter-firm collaboration increase firm value? How do partners in a business alliance allocate control rights? Does contractual structure influence performance? Does the collaborative mode of organizing influence firm dynamics? In her dissertation, Carolin Haussler attempts to answer some of these questions. She uses quantitative econometric evidence and qualitative information from firms. In chapter 2, she presents an event study and analyzes stock market reactions to inter-firm collaboration announcements. The findings suggest that not all firms profit equally from inter firm collaboration. In chapter 3, Carolin Haussler addresses the problems emerging in asymmetrical partnerships, e.g. between large pharmaceutical firms and biotechnology startups. Using a unique dataset on inter-firm collaborations, Haussler finds that the assignment of control rights is mainly related to incentive issues and the bargaining position of firms.
Häftad, Engelska, 2008
561 kr
Skickas inom 10-15 vardagar
The economic importance of entrepreneurs as innovators, drivers of societal change, and contributors to wealth creation is uncontested. Researchers from various disciplines have investigated the process of new firm creation as well as the role of entrepreneurs in that process. In the same fashion, the role of venture capital investors as supporters of entrepreneurs has been widely studied and is reasonably well understood by entrepreneurship scholars today. Rapid firm growth fueled by venture capital investments triggers tremendous dynamics in the development of young firms. However, entrepreneurship - search frequently ascribes a rather static role to the entrepreneur in his start-up company. The phenomenon of founder turnover – a situation in which entrep- neurs decide to leave their initially taken job position – has mostly been - glected in the literature. Moreover, little is known about the frequency, causes and the impact of founder turnover. With the present book, Martin Heibel seeks to fill this gap by analyzing founder turnover in German venture capital backed start-up companies. Martin Heibel develops two unique data sets specifically assembled through an expe- ment and an online survey. His in-depth analyses cover antecedents and p- formance implications of founder turnover. They combine venture capitalists’ as well as entrepreneurs’ perspectives on founder turnover, and yield detailed - sights into the interaction between financiers and founders.
Häftad, Engelska, 2009
561 kr
Skickas inom 10-15 vardagar
Over the last decade, the commercial world has more and more embraced open source software such as the Linux operating system. What started out as an ideological movement for “Free Software” and as a hobbyists’ thing has largely turned into a ma- stream part of the IT industry. By 2008, even the long-time open source critic Microsoft has created two open source licenses, and it comes as little surprise when Google - leases the complete mobile operating system stack of its Android phone as open source. Yet, how exactly open source software and in particular the open source style of software development are integrated into commercial enterprises is far from being - derstood. Research into open source software and open innovation more broadly only just starts to address these issues. But these questions are of obvious importance for firms considering to launch or extend their open source engagement, and of academic interest to scholars studying open innovation processes.
732 kr
Skickas inom 10-15 vardagar
Im Innovationsmanagement nimmt die Frage, wie Unternehmen von ihren Erfindungen profitieren können, eine zentrale Stellung ein. Wichtige Antworten darauf sind von David Teece gegeben worden. Bestimmend für die Aneignung von Innovationsgewinnen sind demnach der Zeitpunkt der Innovation, das Verfügen über komplementäre Güter sowie das Aneignungsregime, was vor allem die Wirksamkeit von Patentschutz und Geheimhaltung beschreibt. Empirische Studien, darunter besonders prominent das Yale Survey und das Carnegie Mellon Survey, haben die relative Effektivität verschiedener Mechanismen untersucht, die die Aneignung von Innovationsgewinnen unterstützen. Die Liste von Untersuchungen zu diesem Thema ließe sich fast beliebig fortsetzen. Erstaunlicherweise findet ein grundlegender Punkt jedoch kaum Bedeutung: die Freiheit, eine Erfindung zu nutzen. Während sich zahllose Publikationen dem Thema Patentierung widmen, wird Nutzungsfreiheit dagegen kaum behandelt und scheinbar als selbstverständlich vorausgesetzt. Selbstverständlich ist sie jedoch keinesfalls: Wird eine Erfindung von einem anderen Unternehmen dupliziert und zum Patent angemeldet, läuft der Ersterfinder Gefahr, von der Nutzung seiner eigenen Erfindung ausgeschlossen zu werden.
Häftad, Engelska, 2009
561 kr
Skickas inom 10-15 vardagar
Companies need intangible assets such as knowledge and brands to develop and to sell new products. Although intangibles become increasingly important, formal reporting procedures to reliably assess their monetary value do not exist. In his dissertation, Philipp Sandner aims at examining portfolios of intellectual property (IP) rights to assess the market valuation of companies’ intangible assets. Specifically, patents and trademarks are used to approach technology-based and market-based assets, resp- tively. He applies econometric methods to a unique dataset which he assembled specifically for the purpose of this thesis. The thesis consists of four main chapters. First, Philipp Sandner presents in some detail the European trademark system. Research in business administration and e- nomics has rarely relied on trademark data, and the complexity of the institutions is presumably one reason for the current dearth of studies. The first chapter in this study creates a sound foundation for the subsequent chapters. It is also helpful to other researchers who wish to understand the trademark system. The next chapter analyzes the contribution of R&D, patents and trademarks to companies’ market value. Philipp Sandner is one of the first authors to quantify the impact of different types of intan- bles. In another chapter he scrutinizes trademark portfolios in-depth and explores different filing strategies employed by companies. In the final chapter, he analyzes patterns of stock movement and traces them back to the effect of technology- and market-based assets.
Häftad, Engelska, 2009
561 kr
Skickas inom 10-15 vardagar
Family firms play an important role in most economies. This fact is due not only to family firms’ share of overall revenues or jobs, but also because they are commonly assumed to be more long-term oriented than comparable non-family firms. This view, however, is largely based on - amples and case studies, while large-scale quantitative studies are so far missing. In more detail, we have very limited knowledge about how family and non-family firms compare along various - mensions of long-term orientation such as R&D activity, human resource policy, and incentive pay for executives. Furthermore, it is an open question how the hypothesized long-term orientation of family firms depends on the exact definition of this type of firm, in particular on management by family members and on the extent of family ownership. Jörn Block addresses the above questions in this pioneering book. Well-grounded in theory, he develops hypotheses regarding various dimensions of long-term orientation. Using an impressive data set on US stock-listed firms that draws on several data sources, the author then tests his - potheses using leading-edge empirical methods. Noteworthy, he not only proceeds by classical null hypotheses testing, but also employs Bayesian econometrics, a so far rather rarely used method. Jörn Block complements his comprehensive empirical work by an elegant principal-agent model of paying a non-family manager in a family firm.
Häftad, Engelska, 2009
561 kr
Skickas inom 10-15 vardagar
With the astounding success of social networking systems such as Facebook, Bebo, LinkedIn, and MySpace, interest in social networks soared amongst researchers and pr- titioners. Organised groups of individuals can be of considerable value to ?rms, but a deeper understanding of the phenomenon is still lacking. User communities are social networks of individuals who group together with the purpose of exchanging ideas, insights and experiences with each other. Although the concept of leveraging user communities for innovation management is not new, most of the literature has assumed the ready existence of user communities and has concentrated on examining how ?rms can cooperate with them. Research on the emergence and persistence of user communities has mostly been neglected. Celine Schulz attempts to ?ll this gap by focussing on why user communities exist, what their goals are and how they function. In her dissertation, Celine Schulz undertakes a study of individuals in user communities of the software ?rm Computer Associates (CA). Using an online survey, a unique data set of users in 161 di?erent CA user groups was assembled. Thisdissertationconsistsofthreeempiricalstudiesbasedonthisdataset. The ?rst two studies analyse why individuals communicate with other members in their user communities, that is why they are willing to share information with each other and how they bene?t from the interaction with their user communities. The third study examines how user communities can be leveraged for ?rms’ innovation processes, by speci?cally investigating the individual- and group-speci?c attributes of customer collaborators from user communities.
Häftad, Tyska, 2010
611 kr
Skickas inom 10-15 vardagar
Die deutsche Wirtschaft gilt als erfindungsstark, aber umsetzungsschwach. Viele Erfolg versprechende Forschungsergebnisse werden nicht effektiv vermarktet.Bernhard Kirchmair analysiert originäre Ausgründungen als eine Möglichkeit für Unternehmen, an der Kommerzialisierung von intern nicht verwertbaren Projektergebnissen zu partizipieren. In empirischen Studien untersucht er die Determinanten des Ausgründungsverhaltens und deren relative Bedeutung im Entscheidungsprozess von etablierten Unternehmen in Deutschland, Österreich und der Schweiz. Er reflektiert Erfolg und Erfolgswirkung und leitet konkrete Handlungsempfehlungen ab.
Häftad, Tyska, 2010
510 kr
Skickas inom 10-15 vardagar
Der stete Austausch von Informationen bildet die Grundlage für das arbeitsteilige und spezialisierte Wirtschaften und ermöglicht die Schaffung neuen Wissens. Thomas von Eggelkraut-Gottanka entwickelt einen neuartigen Ansatz, um auf Grundlage von Echtzeit-Positionsdaten potentielle gesprächsbasierte Kommunikation zu erfassen. Im Rahmen einer empirischen Analyse befasst er sich mit der Frage, wie sich personenbezogene und raumbezogene Faktoren auf die Kommunikationswahrscheinlichkeit der Untersuchungsteilnehmer auswirken. Abschließend leitet er Implikationen für die wissenschaftliche Analyse von Positionsdaten und für die architektonische Gestaltung von Büroräumlichkeiten ab.
Häftad, Engelska, 2010
561 kr
Skickas inom 10-15 vardagar
The reuse of existing code through their software developers is critical for firms to ensure efficient development of high-quality software. A recent facet of this topic is the increasing importance of reusing open source code which is often available free of charge via download from the internet, but brings along legal risks through its licenses. In this setting Manuel Sojer empirically investigates which factors influence software developers to reuse open source code and what causes them to comply with the resulting license obligations or not.
Häftad, Tyska, 2010
629 kr
Skickas inom 10-15 vardagar
Die Erfolgsfaktorenforschung, die sich mit den Treibern des Innovationserfolgs eines Unternehmens beschäftigt, weist eine große Anzahl an Studien auf, deren Fokus jedoch mehrheitlich auf Großunternehmen gerichtet ist. Rudolf Dömötör erarbeitet die Besonderheiten des Innovationsmanagements von KMU und überprüft in einer empirischen Studie an 234 mittelständischen Unternehmen, inwieweit die traditionellen, aus Studien an Großunternehmen ermittelten Erfolgsfaktoren auch für KMU anwendbar sind. Der Autor analysiert typische Muster erfolgreichen Innovationsmanagements im Mittelstand.Die Arbeit wurde mit dem Rudolf-Sallinger-Preis für herausragende wissenschaftliche Arbeiten 2008 ausgezeichnet.
Häftad, Engelska, 2011
997 kr
Skickas inom 10-15 vardagar
Understanding patent strategy is crucial for successful technology management and efficient innovation policy. However, the patent system has become more complex over the last decades, and it is nowadays difficult to understand companies’ strategies behind their patenting activities. Florian Jell empirically investigates the objectives that companies pursue with their patenting activities and presents empirical insights into how patent management is organized within industrial companies. The book concludes with a case study of how a company reacted to its competitor’s patenting – which led to a patent arms race.
Häftad, Engelska, 2011
561 kr
Skickas inom 10-15 vardagar
How some firms manage to capture more value than others is a question central to practitioners and researchers alike. In this context, Timo Fischer conducts three empirical studies. The first study analyzes non-linearities in the effectiveness of appropriability mechanisms and interactions between selected appropriability mechanisms, which firms should exploit to optimize capturing value. The second evaluates whether R&D and marketing managers have diverging perceptions of the effectiveness of appropriability mechanisms, which could create friction in the formation of a coherent strategy for capturing value. The third study examines whether the patent troll business model is sustainable under envisioned legal changes and thus patent trolls pose a long-term threat to value capture in value creating firms.
Häftad, Tyska, 2012
580 kr
Skickas inom 10-15 vardagar
In wissensintensiven Industrien gelten Erfindungen als wesentliche Quelle künftiger Wettbewerbsfähigkeit. Angesichts des technologischen Wandels und der steigenden Komplexität der Technik spielen die Kommunikationsnetzwerke der Erfinder heute eine zentrale Rolle im Erfindungsprozess. Maria Heibel analysiert den Zusammenhang zwischen den Kommunikations-netzwerken und der Produktivität von Erfindern. Aufbauend auf einer quantitativ empirischen Analyse werden detaillierte Kenntnisse über die Bedeutung von Kommunikationsnetzwerken im Erfindungsprozess sowie über die zweiseitige Kausalität zwischen der Vernetzung und der Produktivität von Erfindern gewonnen.
Häftad, Engelska, 2012
561 kr
Skickas inom 10-15 vardagar
Entrepreneurship education at tertiary institutions ranks high on policy agendas in Europe and the US. The increase in resources allocated to this kind of education comes along with a growing demand for justifying these investments. A better understanding of the size and nature of entrepreneurship education effects is critical. Richard Weber addresses this question and analyzes the effects of a large-scale compulsory entrepreneurship course on students' entrepreneurial intentions by employing a quasi-experimental approach. Moreover, he highlights the role of social interactions among students in building entrepreneurial skills. The results yield important implications for public policy, sponsors and lecturers of entrepreneurship education.
Häftad, Engelska, 2012
561 kr
Skickas inom 10-15 vardagar
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.
Häftad, Tyska, 2013
732 kr
Skickas inom 10-15 vardagar
Business Angel-Netzwerke (BAN) sind öffentliche oder private Organisationen, die einen Kommunikationskanal zwischen Business Angels und jungen Unternehmen herstellen sollen. Bisher ist nur wenig über die Organisation und den Erfolg von BAN bekannt. Die vorliegende Untersuchung erarbeitet auf Basis der Club-Theorie und der Theorie der zweiseitigen Märkte einen theoretischen Bezugsrahmen zur Untersuchung der Organisation und des Erfolgs von BAN. Die theoretischen Vorhersagen werden im Rahmen zweier empirischer Untersuchungen auf BAN- und Business Angel-Ebene umfangreichen qualitativen und quantitativ-statistischen Analysen unterzogen. Die Arbeit bietet damit sowohl für Forschung als auch Praxis (Business Angels, kapitalsuchende Unternehmen und öffentliche Hand) einen spannenden Einblick in die Funktionsweise und den Erfolg von BAN.